Cannabist Company Holdings Inc. CBSTF CBST 3LP, a leading cannabis multi-state operator (MSO) in the U.S., announced a partnership with Old Pal, a top lifestyle cannabis flower brand.
This collaboration marks a strategic move to expand cannabis product availability across several U.S. states, starting with Maryland and Virginia.
Innovative Products On The Horizon: Old Pal’s Unique Offerings
The partnership, aiming to provide premium offerings, includes Old Pal‘s 14g Ready to Roll kit in Maryland, a product with pre-ground cannabis, rolling papers and crutches in a resealable pouch. In addition, further expansion includes Old Pal’s 1g vapes and Palitos pre-roll packs.
Expanding Market Reach And Enhancing Consumer Experience
Jesse Channon, chief commercial officer at The Cannabist Company, emphasized the commitment to meeting customer needs and strengthening the cannabis industry through partnerships like this. “Old Pal’s ethos of accessibility and quality aligns perfectly with our vision,” Channon remarked.
"Thanks to the Cannabist Company’s brand expansion mindset, we can bring Old Pal’s exceptional quality, legacy and shareable lifestyle to a broader consumer audience," said Rusty Wilenkin, co-founder and CEO of Old Pal, who also expressed his enthusiasm about the partnership.
Impact of Strategic Collaborations
This alliance showcases the growing importance of partnerships in expanding product reach and enhancing consumer experience in the growing and increasingly competitive cannabis industry. Moreover, as Old Pal is already a recognized brand in over 10 major markets, this collaboration could make a significant impact in the sector.
CBSTF Price Action
CBSTF's shares were trading 1.82% higher at $0.342 per share at the time of this writing around 2:30 PM ET Friday.
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