Primitiv, a black-owned Michigan-based cannabis and wellness company co-founded by former Detroit Lions teammates Rob Sims and 2021 Pro Football Hall of Fame inductee Calvin Johnson Jr., launched Primitiv Performance, a product line designed for people living an athletic lifestyle to use before, during and after a workout. Developed by former professional athletes, Primitiv Performance utilizes a proprietary blend of electrolytes, vitamins, and water-mixable nano phytocannabinoids (CBD, CBG, CBC and CBN) formulated to aid in rehydration, recovery, and support the immune system.
Primitiv Performance’s initial products include an oral rehydration electrolyte drink mix in four flavors, and a topical cream formulated specifically to reduce inflammation and chronic pain caused by sports injuries and daily wear-and-tear.
“I’ve long been an advocate of cannabis as a holistic way to help my body recover from the trauma it faced each day on the gridiron and knew there were many other ways to unleash the power of this plant into our daily lives,” stated Johnson. “Primitiv Performance was designed to showcase these non-psychoactive phytocannabinoids by showcasing them in a way that is familiar to people already incorporating a rehydration drink mix or topical cream into their daily lives, all while further educating consumers about the power of this plant.”
Primitiv Performance was developed in collaboration with CYP, through integration of its high performance nano emulsion technology.
Customers will have two options when it comes to Primitiv Performance. 25 mg nano-CBD stick packs which come in four flavors (cherry lemonade, tropical punch, lemon lime, peach tea) are sold in 12-pack bags; and its broad-spectrum transdermal topical cream is sold in 1 and 4 oz options (750mg / 3000mg total cannabinoids respectively). There are also three bundle options (Rookie, All-Pro, Hall of Fame) that allow consumers to try both products via single-purchase, or a monthly subscription that offers a 20% savings and free shipping.
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