Reebok Presents New Hemp Sneaker In Collaboration With London-Based Label Maharishi

Reebok Presents New Hemp Sneaker In Collaboration With London-Based Label Maharishi

American fitness footwear and clothing giant Reebok confirmed Friday a second collaboration with a London-based streetwear label Maharishi. The duo partnered on the launch of new hemp sneakers - Maharishi x Reebok LT Court Hemp. 

The new sneakers will be available starting Oct. 28 with a price tag of $120, exclusively from Maharishi, before reaching a wider global audience on Nov. 7 from Reebok and selected fashion retailers. 

Founded in 1994 by Hardy Blechman, Maharishi is defined by its ‘pacifist military design’ aesthetic and a strong respect for nature and utilitarian design. Maharishi has been using hemp in its products since the 1990s. Following their spring 2022 collaboration on Reebok’s Classic Leather AZ, this next installment continues to showcase the brands’ mutual respect for heritage sports footwear.

“This is yet another great opportunity for us to delve into Reebok’s rich archive of classics,” stated Maharishi founder, Hardy Blechman.

Built with an army green rubber outsole, chalk midsole, and an off-white hemp fabric upper, Maharishi’s LT Court Hemp offers a natural, understated take on the 40-year-old court model.

Hemp belongs to one of Earth’s most versatile, resilient, and advanced plant families, which makes it particularly meaningful to us as a medium for product creation,” said Blechman.

Additional key design elements for the shoe include a soft suede heel tab and terry lining, Maharishi all-over logo arch bandage, Maharshi logo window box, and OG LT Court components like a deconstructed toe box and cup sole tooling.

The LT court is a great court shoe from Reebok’s '80s archives,” Blechman added. “By utilizing hemp and a minimalistic design, the piece stays true to both Maharishi and classic Reebok styling.”

The story is told visually from Maharishi’s studio in Soho, featuring Shy FX, a legendary producer in the UK jungle music scene in which Reebok has been long intertwined.

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