Austin, Texas is not usually associated with surfing, but plans to construct an exclusive surfing community in the landlocked Texan city is attracting a plethora of interest. Matthew McConaughey, skateboarder Tony Hawk, and NFL great Drew Brees are among the buyers willing to spend $1.25 million to become members.
140 Condos, Homes, Restaurants, And More
Not yet built, the Austin Surf Club, according to the Austin Business Journal, is being developed by Arizona-based Discovery Land Co. in partnership with famed surfer Kelly Slater. The site, which sits at the former home of NLand Surf Park, broke ground in January.
There are plans for 140 condos and homes, a brewery, cafe, restaurant, and clubhouse, all surrounding a huge artificial pool generating surfable waves, according to the club's website.
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Over Half A Million To Schmooze Potential Customers
According to the ABJ, buyer meetings were held at large sporting and cultural events in the US, such as the Formula 1 United States Grand Prix in Austin, the Stagecoach Festival in California, golf tournaments, and Art Basel in Miami.
Documents viewed by the Journal show a $550,000 budget set aside for schmoozing potential clients. As of November, there were 49 total sales totaling $98.3 million in revenue, including 12 surf memberships at an average of $1.25 million, while home site sales average of each of the 30 homesites costs around $2.25 million, according to the report.
“Austin Surf Club will be the first-of-its-kind, lifestyle community in Texas built from the ground up, designed with sustainability in mind,” the developers said in a statement to ABJ.
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Austin Housing Prices Dropped More Than Anywhere Else
Austin's median home sale price dropped 2.7% between 2024 and 2025, according to a recent report from brokerage Redfin. This represents the largest drop among the 50 largest metro areas in the country. The fall has been due to an oversupply of new homes. On average, a typical home in Austin sits on the market for 91 days, according to the report.
Tariffs Could Further Torment Austin
Austin's hopes of recovery have been hampered by the prospect of tariffs which could impede the absorption rate of new constructions. "Our market here was showing signs of price stabilization after unprecedented declines," Scott Turner, founder of Austin-based Riverside Homes, told Newsweek "The 3% interest rate ‘hangover’ finally wore off at the beginning of the year but the economic uncertainty caused by tariffs and the risk of recession definitely affected their mentality, making them more cautious and leaving housing inventory levels at nearly an all-time high.”
Austin was once the poster child for the popularity of the new South during the pandemic. High-paying tech jobs and a lower cost of living attracted residents from New York and California, wary of high taxes or bad weather. Redfin data shows that between February 2020 and May 2022, the median sale price of a home in Austin increased by over 60%, reaching a peak of $659,500 before beginning to fall. Today, the median sale price is $512,500 a year-over-year decline of 0.49%.
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