Reality TV star and Skinnygirl low-cal margarita maven Bethenny Frankel took to TikTok to announce her departure from New York for Miami.
The ever-chic former star of Bravo’s "The Real Housewives of New York", who was born in Queens, said that her move was for “personal and professional” growth reasons. Realtor.com reports that Frankel has also been quietly looking for a buyer for her Greenwich, Connecticut home, which is listed for $8 million.
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Multi-Million Dollar Fortune
Although Frankel purchased a home in Miami last year for $1.7 million, She also added another home in Manhattan— as she confirmed on TikTok — that she would not be leaving New York entirely. Frankel’s personal residence prior to announcing her move was in the Hamptons, New York, on a property she purchased in 2023 for $5.45 million.
Frankel has made a multi-million dollar fortune from reality TV and business ventures. She starred in "RHONY" for eight of its 14 seasons. Frankel and her former partner, Jason Hoppy, also starred in “Bethenny Getting Married” on Bravo, which documented the couple’s engagement, marriage, and the birth of their daughter. She also hosted a short-lived talk show that lasted a year, debuting in 2013.
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Skinnygirl’s $100 Million Success Story
Frankel tried her hand at starting a food business in 2003, launching Bethenny Bakes, offering baked goods and a meal delivery service with limited success. However, what really made Frankel her fortune was Skinnygirl Cocktails, which, when launched in 2008, initially sold a pre-packaged low-calorie margarita. By 2011, according to research firm Technomic, it was the fastest-growing spirit brand in the country. Soon after Frankel sold the company to Fortune Brands’ Beam Global, which is now a part of Suntory, for an estimated $100 million, keeping the rights to the name.
The Bethenny Clause
However, Frankel’s savvy business move was to insist Bravo had no financial rights to anything she made outside of the show. Frankel explained on Instagram that she accepted just $7,250 for the first season of "RHONY."
“When the Hollywood Reporter article came out on me, and the Forbes cover came out, because I had sold the cocktail portion of my business for a lot of money, Bravo woke up, the entertainment industry woke up, reality television woke up,” Frankel told CNBC.
Bravo’s oversight in letting one of its reality TV show stars reap 100% of the rewards of her fame outside the series marked a sea change in the industry. “They created what is now referred to by the industry as the ‘Bethenny clause,’ which means that anybody going on reality TV has to give a percentage to the powers that be,” Frankel said.
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Cameo And iHeartMedia
The success of the Skinnygirl Cocktails led to further Skinnygirl product branding with popcorn, salad dressings, supplements, coffee, and clothing. According to Entrepreneur magazine, Frankel has also enjoyed financial success from investing in the celebrity video request platform Cameo and hosting a podcast on iHeartMedia.
“We’ve made a lot of money,” she told the outlet about her Cameo investment. “I don’t know how else to say it. From not a crazy investment in the beginning to a really substantial profit,” Frankel told Entrepreneur 2021. “That was my first real investment like that. So it was exciting. Everything I do has to have an ROI,” Frankel added. “As you get older, time becomes more and more valuable. So you sort of decide what you want to spend time doing.”
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