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Market Overview

WPP Acquires Brazilian Digital Software Company DTI Digital For Undisclosed Sum

  • WPP Plc (NYSE: WPPacquired Brazilian digital software engineering company DTI Digital to consolidate its capabilities in its clients' end-to-end digital transformation objectives in Brazil and beyond through expanding its ad tech and systems integrations capabilities.
  • DTI will gain from WPP's global network and relationships with its partners and clients.
  • DTI's digital solutions help clients get digitalized and connected to their customers, including back-office support systems development. Based on agile methodology and design thinking, its proprietary approach enables in scaling up of its development teams.
  • The financial terms of the acquisition remain undisclosed.
  • Price action: WPP shares are down 0.02% at $56.55 on the last check Wednesday.

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