Booking Holdings Options Trading: A Deep Dive into Market Sentiment

Deep-pocketed investors have adopted a bullish approach towards Booking Holdings BKNG, and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in BKNG usually suggests something big is about to happen.

We gleaned this information from our observations today when Benzinga's options scanner highlighted 14 extraordinary options activities for Booking Holdings. This level of activity is out of the ordinary.

The general mood among these heavyweight investors is divided, with 42% leaning bullish and 35% bearish. Among these notable options, 6 are puts, totaling $308,426, and 8 are calls, amounting to $559,820.

What's The Price Target?

After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $2000.0 and $4250.0 for Booking Holdings, spanning the last three months.

Insights into Volume & Open Interest

Examining the volume and open interest provides crucial insights into stock research. This information is key in gauging liquidity and interest levels for Booking Holdings's options at certain strike prices. Below, we present a snapshot of the trends in volume and open interest for calls and puts across Booking Holdings's significant trades, within a strike price range of $2000.0 to $4250.0, over the past month.

Booking Holdings Option Activity Analysis: Last 30 Days

Largest Options Trades Observed:

Symbol PUT/CALL Trade Type Sentiment Exp. Date Ask Bid Price Strike Price Total Trade Price Open Interest Volume
BKNG CALL TRADE BULLISH 01/17/25 $1646.0 $1634.4 $1646.0 $2000.00 $164.6K 158 0
BKNG CALL TRADE BULLISH 05/24/24 $77.1 $68.7 $77.1 $3600.00 $154.2K 27 1
BKNG PUT TRADE BEARISH 01/17/25 $693.0 $688.4 $693.0 $4250.00 $69.3K 122 2
BKNG PUT TRADE BEARISH 01/17/25 $687.3 $673.4 $684.77 $4250.00 $68.4K 122 3
BKNG PUT TRADE BEARISH 01/17/25 $685.0 $675.0 $684.49 $4250.00 $68.4K 122 1

About Booking Holdings

Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including, Agoda, OpenTable, and, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.

Having examined the options trading patterns of Booking Holdings, our attention now turns directly to the company. This shift allows us to delve into its present market position and performance

Present Market Standing of Booking Holdings

  • With a volume of 124,401, the price of BKNG is down -0.25% at $3589.41.
  • RSI indicators hint that the underlying stock may be approaching overbought.
  • Next earnings are expected to be released in 86 days.

Professional Analyst Ratings for Booking Holdings

A total of 5 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $3946.0.

  • An analyst from Wedbush downgraded its action to Outperform with a price target of $3850.
  • Reflecting concerns, an analyst from Wedbush lowers its rating to Outperform with a new price target of $3850.
  • Consistent in their evaluation, an analyst from B of A Securities keeps a Neutral rating on Booking Holdings with a target price of $3950.
  • An analyst from Wedbush has revised its rating downward to Outperform, adjusting the price target to $3850.
  • Consistent in their evaluation, an analyst from HSBC keeps a Buy rating on Booking Holdings with a target price of $4230.

Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Booking Holdings options trades with real-time alerts from Benzinga Pro.

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Date of Trade
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Posted In: OptionsMarketsBZI-UOA
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