This Is What Whales Are Betting On Booking Holdings

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Investors with a lot of money to spend have taken a bullish stance on Booking Holdings BKNG.

And retail traders should know.

We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.

Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with BKNG, it often means somebody knows something is about to happen.

So how do we know what these investors just did?

Today, Benzinga's options scanner spotted 18 uncommon options trades for Booking Holdings.

This isn't normal.

The overall sentiment of these big-money traders is split between 61% bullish and 38%, bearish.

Out of all of the special options we uncovered, 10 are puts, for a total amount of $592,404, and 8 are calls, for a total amount of $752,305.

What's The Price Target?

Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $2000.0 to $4300.0 for Booking Holdings over the recent three months.

Volume & Open Interest Development

Assessing the volume and open interest is a strategic step in options trading. These metrics shed light on the liquidity and investor interest in Booking Holdings's options at specified strike prices. The forthcoming data visualizes the fluctuation in volume and open interest for both calls and puts, linked to Booking Holdings's substantial trades, within a strike price spectrum from $2000.0 to $4300.0 over the preceding 30 days.

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Booking Holdings Option Activity Analysis: Last 30 Days

Significant Options Trades Detected:

Symbol PUT/CALL Trade Type Sentiment Exp. Date Ask Bid Price Strike Price Total Trade Price Open Interest Volume
BKNG CALL TRADE BULLISH 01/17/25 $1572.0 $1561.8 $1572.0 $2000.00 $157.2K 103 0
BKNG CALL TRADE BULLISH 01/17/25 $1545.0 $1534.1 $1545.0 $2000.00 $154.5K 103 2
BKNG CALL TRADE BULLISH 01/17/25 $1535.0 $1524.0 $1535.0 $2000.00 $153.5K 103 2
BKNG PUT TRADE BEARISH 05/03/24 $441.1 $423.2 $434.82 $3900.00 $130.4K 0 0
BKNG CALL TRADE BEARISH 10/18/24 $243.2 $235.3 $235.3 $3645.00 $94.1K 0 0

About Booking Holdings

Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.

Having examined the options trading patterns of Booking Holdings, our attention now turns directly to the company. This shift allows us to delve into its present market position and performance

Booking Holdings's Current Market Status

  • Trading volume stands at 47,794, with BKNG's price down by -0.4%, positioned at $3453.83.
  • RSI indicators show the stock to be is currently neutral between overbought and oversold.
  • Earnings announcement expected in 15 days.

Expert Opinions on Booking Holdings

1 market experts have recently issued ratings for this stock, with a consensus target price of $4400.0.

  • An analyst from B. Riley Securities downgraded its action to Buy with a price target of $4400.

Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Booking Holdings with Benzinga Pro for real-time alerts.

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Market News and Data brought to you by Benzinga APIs
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Posted In: OptionsMarketsBZI-UOA
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