BRIAN MARLEY Takes Money Off The Table, Sells $1.14M In Academy Sports Stock

BRIAN MARLEY, Board Member at Academy Sports (NASDAQ:ASO), reported an insider sell on December 15, according to a new SEC filing.

What Happened: A Form 4 filing with the U.S. Securities and Exchange Commission on Monday outlined that MARLEY executed a sale of 20,571 shares of Academy Sports with a total value of $1,136,688.

The latest market snapshot at Tuesday morning reveals Academy Sports shares down by 0.0%, trading at $54.76.

All You Need to Know About Academy Sports

Academy Sports and Outdoors Inc is engaged in the full-line sporting goods and outdoor recreation retailer in the United States. The company's product categories are outdoors, apparel, sports & recreation, and footwear.

Key Indicators: Academy Sports's Financial Health

Revenue Growth: Academy Sports displayed positive results in 3 months. As of 31 October, 2025, the company achieved a solid revenue growth rate of approximately 3.0%. This indicates a notable increase in the company's top-line earnings. When compared to others in the Consumer Discretionary sector, the company faces challenges, achieving a growth rate lower than the average among peers.

Holistic Profitability Examination:

• Gross Margin: The company shows a low gross margin of 35.66%, indicating concerns regarding cost management and overall profitability relative to its industry counterparts.

• Earnings per Share (EPS): The company excels with an EPS that surpasses the industry average. With a current EPS of 1.07, Academy Sports showcases strong earnings per share.

Debt Management: The company maintains a balanced debt approach with a debt-to-equity ratio below industry norms, standing at 0.87.

Evaluating Valuation:

• Price to Earnings (P/E) Ratio: The current P/E ratio of 10.07 is below industry norms, indicating potential undervaluation and presenting an investment opportunity.

• Price to Sales (P/S) Ratio: The Price to Sales ratio is 0.63, which is lower than the industry average. This suggests a possible undervaluation based on sales performance.

• EV/EBITDA Analysis (Enterprise Value to its Earnings Before Interest, Taxes, Depreciation & Amortization): With a lower-than-industry-average EV/EBITDA ratio of 8.09, Academy Sports presents a potential value opportunity, as investors are paying less for each unit of EBITDA.

Market Capitalization: With restricted market capitalization, the company is positioned below industry averages. This reflects a smaller scale relative to peers.

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Delving Into the Significance of Insider Transactions

It's important to note that insider transactions alone should not dictate investment decisions, but they can provide valuable insights.

Within the legal framework, an "insider" is defined as any officer, director, or beneficial owner holding more than ten percent of a company's equity securities as per Section 12 of the Securities Exchange Act of 1934. This includes executives in the c-suite and major hedge funds. These insiders are mandated to disclose their transactions through a Form 4 filing, to be submitted within two business days of the transaction.

The initiation of a new purchase by a company insider serves as a strong indication that they expect the stock to rise.

However, insider sells may not always signal a bearish view and can be influenced by various factors.

A Closer Look at Important Transaction Codes

Investors prefer focusing on transactions that take place in the open market, indicated in Table I of the Form 4 filing. A P in Box 3 indicates a purchase, while S indicates a sale. Transaction code C indicates the conversion of an option, and transaction code A indicates grant, award or other acquisition of securities from the company.

Check Out The Full List Of Academy Sports's Insider Trades.

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This article was generated by Benzinga's automated content engine and reviewed by an editor.