Options Movement At Dollar General: Anita C Elliott Exercises Worth $119K

Highlighted on December 15, it was unveiled in an SEC filing that Elliott, SVP & Chief Accounting Officer at Dollar General (NYSE:DG), executed a significant transaction involving the exercise of company stock options.

What Happened: A Form 4 filing from the U.S. Securities and Exchange Commission on Monday showed that Elliott, SVP & Chief Accounting Officer at Dollar General, a company in the Consumer Staples sector, just exercised stock options worth 2,516 shares of DG stock with an exercise price of $84.67.

During Tuesday's morning session, Dollar General shares down by 0.7%, currently priced at $132.0. Considering the current price, Elliott's 2,516 shares have a total value of $119,082.

Unveiling the Story Behind Dollar General

Since its beginning in 1939, Dollar General has grown to become the largest dollar store operator in the United States, with more than 20,000 small-box discount stores across 48 states. The firm generated $40 billion in fiscal 2024 sales. The retailer maintains a heavy concentration of stores in rural and low-income markets underserved by big-box retailers. It's 11,000 stock-keeping units, including 2,000 priced at $1 or less, span consumables (82% of sales), seasonal items (10%), home products (5%), and apparel (3%). More than 20% of sales are derived from private label.

Financial Insights: Dollar General

Revenue Growth: Dollar General's revenue growth over a period of 3 months has been noteworthy. As of 31 October, 2025, the company achieved a revenue growth rate of approximately 4.58%. This indicates a substantial increase in the company's top-line earnings. As compared to its peers, the company achieved a growth rate higher than the average among peers in Consumer Staples sector.

Navigating Financial Profits:

• Gross Margin: With a high gross margin of 29.9%, the company demonstrates effective cost control and strong profitability relative to its peers.

• Earnings per Share (EPS): Dollar General's EPS is below the industry average, signaling challenges in bottom-line performance with a current EPS of 1.28.

Debt Management: Dollar General's debt-to-equity ratio stands notably higher than the industry average, reaching 2.02. This indicates a heavier reliance on borrowed funds, raising concerns about financial leverage.

Assessing Valuation Metrics:

• Price to Earnings (P/E) Ratio: The P/E ratio of 22.96 is lower than the industry average, implying a discounted valuation for Dollar General's stock.

• Price to Sales (P/S) Ratio: With a lower-than-average P/S ratio of 0.7, the stock presents an attractive valuation, potentially signaling a buying opportunity for investors interested in sales performance.

• EV/EBITDA Analysis (Enterprise Value to its Earnings Before Interest, Taxes, Depreciation & Amortization): With an EV/EBITDA ratio lower than industry averages at 15.24, Dollar General could be considered undervalued.

Market Capitalization Perspectives: The company's market capitalization falls below industry averages, signaling a relatively smaller size compared to peers. This positioning may be influenced by factors such as perceived growth potential or operational scale.

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Exploring the Significance of Insider Trading

Insider transactions shouldn't be used primarily to make an investing decision, however, they can be an important factor for an investor to consider.

Exploring the legal landscape, an "insider" is defined as any officer, director, or beneficial owner holding more than ten percent of a company's equity securities, as stipulated by Section 12 of the Securities Exchange Act of 1934. This encompasses executives in the c-suite and major hedge funds. These insiders are required to report their transactions through a Form 4 filing, which must be submitted within two business days of the transaction.

Highlighted by a company insider's new purchase, there's a positive anticipation for the stock to rise.

But, insider sells may not necessarily indicate a bearish view and can be motivated by various factors.

Navigating the World of Insider Transaction Codes

Surveying the realm of stock transactions, investors often give prominence to those unfolding in the open market, systematically detailed in Table I of the Form 4 filing. A P in Box 3 indicates a purchase, while S signifies a sale. Transaction code C denotes the conversion of an option, and transaction code A denotes a grant, award, or other acquisition of securities from the company.

Check Out The Full List Of Dollar General's Insider Trades.

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This article was generated by Benzinga's automated content engine and reviewed by an editor.