Insider Selling: MATTHEW OHAYER Unloads $5.10M Of Vital Farms Stock

MATTHEW OHAYER, Executive Chairperson at Vital Farms (NASDAQ:VITL), disclosed an insider sell on September 8, according to a recent SEC filing.

What Happened: According to a Form 4 filing with the U.S. Securities and Exchange Commission on Monday, OHAYER sold 100,000 shares of Vital Farms. The total transaction value is $5,096,000.

At Tuesday morning, Vital Farms shares are down by 0.23%, trading at $47.14.

Get to Know Vital Farms Better

Vital Farms Inc is an ethical food company. The company retails pasture-raised eggs and butter. Its products include Pasture-Raised Eggs and Pasture-Raised Butter & Ghee. The company's purpose is rooted in a commitment to Conscious Capitalism, which prioritizes the long-term benefits of its stakeholders (farmers and suppliers, customers and consumers, communities and the environment, employees, and stockholders).

Vital Farms's Financial Performance

Revenue Growth: Vital Farms displayed positive results in 3 months. As of 30 June, 2025, the company achieved a solid revenue growth rate of approximately 25.36%. This indicates a notable increase in the company's top-line earnings. As compared to its peers, the company achieved a growth rate higher than the average among peers in Consumer Staples sector.

Interpreting Earnings Metrics:

• Gross Margin: Achieving a high gross margin of 38.85%, the company performs well in terms of cost management and profitability within its sector.

• Earnings per Share (EPS): Vital Farms's EPS reflects a decline, falling below the industry average with a current EPS of 0.37.

Debt Management: Vital Farms's debt-to-equity ratio is below the industry average at 0.06, reflecting a lower dependency on debt financing and a more conservative financial approach.

Evaluating Valuation:

• Price to Earnings (P/E) Ratio: With a higher-than-average P/E ratio of 42.19, Vital Farms's stock is perceived as being overvalued in the market.

• Price to Sales (P/S) Ratio: With a higher-than-average P/S ratio of 3.28, Vital Farms's stock is perceived as being overvalued in the market, particularly in relation to sales performance.

• EV/EBITDA Analysis (Enterprise Value to its Earnings Before Interest, Taxes, Depreciation & Amortization): Boasting an EV/EBITDA ratio of 22.99, Vital Farms demonstrates a robust market valuation, outperforming industry benchmarks.

Market Capitalization: Indicating a reduced size compared to industry averages, the company's market capitalization poses unique challenges.

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Unmasking the Significance of Insider Transactions

Insider transactions contribute to decision-making but should be supplemented by a comprehensive investment analysis.

When discussing legal matters, the term "insider" refers to any officer, director, or beneficial owner holding more than ten percent of a company's equity securities, as stipulated in Section 12 of the Securities Exchange Act of 1934. This includes executives in the c-suite and significant hedge funds. Such insiders are required to report their transactions through a Form 4 filing, which must be completed within two business days of the transaction.

A new purchase by a company insider is a indication that they anticipate the stock will rise.

On the other hand, insider sells may not necessarily indicate a bearish view and can be motivated by various factors.

Important Transaction Codes

When it comes to transactions, investors tend to focus on those in the open market, detailed in Table I of the Form 4 filing. A P in Box 3 denotes a purchase, while S indicates a sale. Transaction code C signals the conversion of an option, and transaction code A denotes a grant, award, or other acquisition of securities from the company.

Check Out The Full List Of Vital Farms's Insider Trades.

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This article was generated by Benzinga's automated content engine and reviewed by an editor.