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Assessing Herc Holdings: Insights From 9 Financial Analysts

9 analysts have expressed a variety of opinions on Herc Holdings (NYSE:HRI) over the past quarter, offering a diverse set of opinions from bullish to bearish.

The table below provides a snapshot of their recent ratings, showcasing how sentiments have evolved over the past 30 days and comparing them to the preceding months.

Bullish Somewhat Bullish Indifferent Somewhat Bearish Bearish
Total Ratings 3 4 2 0 0
Last 30D 0 2 0 0 0
1M Ago 1 0 1 0 0
2M Ago 1 1 0 0 0
3M Ago 1 1 1 0 0

In the assessment of 12-month price targets, analysts unveil insights for Herc Holdings, presenting an average target of $174.89, a high estimate of $200.00, and a low estimate of $150.00. This upward trend is evident, with the current average reflecting a 11.3% increase from the previous average price target of $157.14.

Exploring Analyst Ratings: An In-Depth Overview

In examining recent analyst actions, we gain insights into how financial experts perceive Herc Holdings. The following summary outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.

Analyst Analyst Firm Action Taken Rating Current Price Target Prior Price Target
Adam Seiden Barclays Raises Overweight $175.00 $160.00
Jerry Revich Wells Fargo Raises Overweight $189.00 $170.00
Tami Zakaria JP Morgan Raises Neutral $165.00 $150.00
Kyle Menges Citigroup Raises Buy $195.00 $170.00
Ken Newman Keybanc Announces Overweight $200.00 -
Kyle Menges Citigroup Raises Buy $170.00 $160.00
Jerry Revich Wells Fargo Announces Overweight $170.00 -
Kyle Menges Citigroup Raises Buy $160.00 $150.00
Tami Zakaria JP Morgan Raises Neutral $150.00 $140.00

Key Insights:

  • Action Taken: In response to dynamic market conditions and company performance, analysts update their recommendations. Whether they 'Maintain', 'Raise', or 'Lower' their stance, it signifies their reaction to recent developments related to Herc Holdings. This insight gives a snapshot of analysts' perspectives on the current state of the company.
  • Rating: Gaining insights, analysts provide qualitative assessments, ranging from 'Outperform' to 'Underperform'. These ratings reflect expectations for the relative performance of Herc Holdings compared to the broader market.
  • Price Targets: Gaining insights, analysts provide estimates for the future value of Herc Holdings's stock. This comparison reveals trends in analysts' expectations over time.

Analyzing these analyst evaluations alongside relevant financial metrics can provide a comprehensive view of Herc Holdings's market position. Stay informed and make data-driven decisions with the assistance of our Ratings Table.

Stay up to date on Herc Holdings analyst ratings.

Discovering Herc Holdings: A Closer Look

Herc Holdings is an equipment rental company that was spun out of Hertz Global in 2016. It is currently the third-largest player in North America, after United Rentals and Sunbelt Rentals, with an approximate 6% market share pro forma for its 2025 acquisition of H&E Equipment Services. It serves a similar mix of companies to its peers (industrial, commercial, and residential construction) from its 450 locations targeting the top 100 metropolitan markets in the US. Herc's rental fleet of approximately $7 billion is also similar in composition to its peer group in terms of equipment offered. The company is also pursuing diversification by bundling and increasing specialty solutions for its customer base. Herc's portfolio skews toward local customers versus national accounts (60%/40%).

Key Indicators: Herc Holdings's Financial Health

Market Capitalization Analysis: The company's market capitalization is below the industry average, suggesting that it is relatively smaller compared to peers. This could be due to various factors, including perceived growth potential or operational scale.

Revenue Growth: Herc Holdings's revenue growth over a period of 3M has been noteworthy. As of 30 September, 2025, the company achieved a revenue growth rate of approximately 35.23%. This indicates a substantial increase in the company's top-line earnings. As compared to competitors, the company surpassed expectations with a growth rate higher than the average among peers in the Industrials sector.

Net Margin: Herc Holdings's net margin is below industry standards, pointing towards difficulties in achieving strong profitability. With a net margin of 2.3%, the company may encounter challenges in effective cost control.

Return on Equity (ROE): Herc Holdings's ROE falls below industry averages, indicating challenges in efficiently using equity capital. With an ROE of 1.56%, the company may face hurdles in generating optimal returns for shareholders.

Return on Assets (ROA): Herc Holdings's ROA lags behind industry averages, suggesting challenges in maximizing returns from its assets. With an ROA of 0.21%, the company may face hurdles in achieving optimal financial performance.

Debt Management: Herc Holdings's debt-to-equity ratio surpasses industry norms, standing at 5.07. This suggests the company carries a substantial amount of debt, posing potential financial challenges.

The Core of Analyst Ratings: What Every Investor Should Know

Analyst ratings serve as essential indicators of stock performance, provided by experts in banking and financial systems. These specialists diligently analyze company financial statements, participate in conference calls, and engage with insiders to generate quarterly ratings for individual stocks.

Beyond their standard evaluations, some analysts contribute predictions for metrics like growth estimates, earnings, and revenue, furnishing investors with additional guidance. Users of analyst ratings should be mindful that this specialized advice is shaped by human perspectives and may be subject to variability.

This article was generated by Benzinga's automated content engine and reviewed by an editor.

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