Princess Diana's Iconic Style Heads To Auction Block

Nearly three decades after her passing, Princess Diana's legacy continues to captivate collectors worldwide. On June 26, Julien's Auctions will host "Princess Diana's Style and a Royal Collection" at the Peninsula Beverly Hills, according to Vanity Fair, featuring more than 200 items spanning royal history — from Diana herself to Queen Elizabeth II, the Queen Mother, and the Duke and Duchess of Windsor.

The centerpiece? A curated collection of Diana's clothing and personal items, some originally sold at her famous 1997 Christie's auction — a fundraiser she called a "fresh start" following her divorce. That event raised over $3 million for the AIDS Crisis Trust and the Royal Marsden Hospital's Cancer Fund.

The auction on June 26 follows two consecutive years of record-breaking sales, including the 2023 auction of a 1985 evening gown by Jacques Azagury that fetched $1.14 million, and the 2024 sale of a 1987 Victor Edelstein evening gown for $910,000, along with several other dresses commanding six-figure prices, says Julien’s Auctions.

Julien's Auctions co-founder Martin Nolan attributes this continued fascination to Diana's timeless elegance and her carefully cultivated image. "She knew how to dress and read the room," he says.

Among the standout pieces in this auction is her 1989 Bellville Sassoon "caring dress," a colorful floral day dress worn during hospital visits with children. Another highlight: a cocktail dress symbolizing her post-divorce independence — a nod to her infamous "revenge dress."

Also included are Diana's handwritten notes, along with fashion from other royals. Queen Elizabeth II and the Queen Mother are represented by their signature bright ensembles, while the Duke and Duchess of Windsor offer a glimpse into high fashion.

Before the Beverly Hills auction, the collection will tour globally, stopping at the Museum of Pop Culture in Seattle, Ireland's Museum of Style Icons, and a London venue. For fans, it's a chance to view — and perhaps own — a piece of royal history that continues to resonate across generations.

A portion of the auction proceeds will benefit Muscular Dystrophy UK, says Julien’s Auctions in a press release.

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