Opinion: I worked at 23andMe during its collapse. Here's what the next consumer-genomics giant needs to understand

My first week at 23andMe, the Wall Street Journal declared the company was worth “nearly $0.” By the time I left, a little more than a year later, the company had filed for bankruptcy.

As a board-certified genetic counselor, I believe that genetic information can empower healthier decisions. I joined 23andMe because I believed in the company’s mission: giving people access to their genetic information. I still do. But belief alone couldn’t save 23andMe, and only time will tell if 23andMe’s bankruptcy is a harbinger of consumer genomics’ death altogether.

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