Lori Lane, Real Estate Marketing & Sales Expert, On Predictions and Trends for Georgia's Real Estate Market in 2025

Pictured: Lori Lane, President and Managing Broker of Berkshire Hathaway HomeServices Georgia Properties' New Homes Division and Senior VP of Luxury and Global

Lori Lane, Real Estate Marketing & Sales Expert, On Predictions and Trends for Georgia's Real Estate Market in 2025

As we enter the 2nd quarter of 2025, the Georgia real estate market is poised for a mix of growth, balance, and strategic opportunities. With home prices increasing modestly, a growing inventory of homes, and an evolving landscape of consumer preferences, real estate experts are setting their sights on what's ahead. Lori Lane, President and Managing Broker of Berkshire Hathaway HomeServices Georgia Properties' New Homes Division and Senior VP of Luxury and Global, shares her insights on what trends will shape Georgia's real estate market throughout 2025

Q: With a background as extensive as yours, what key trends do you foresee shaping Georgia's real estate market in 2025?

Lori Lane: 2025 is shaping up to be an interesting year for Georgia, especially with the steady growth of home prices and increasing inventory across the state. We've been experiencing significant population growth in areas like Metro Atlanta, which will certainly drive demand. A modest price increase of about 1.5% in Metro Atlanta and slightly higher in other larger cities is expected. It's a balanced market compared to the volatile conditions we've seen in previous years, which is definitely more favorable for both buyers and sellers. Buyers will have more options, which will ease some of the pressure that's been felt over the last few years.

Another critical factor is the luxury market. There's still a strong appetite for luxury homes, especially those with modern features and energy-efficient upgrades. As Atlanta continues to be a hub for tech and corporate relocations, we're seeing high demand for homes that cater to the modern professional—gourmet kitchens, smart home technology, and, of course, sustainability features are trending. Buyers are looking for more than just square footage; they're seeking homes that fit their lifestyle. Features like solar panels and smart home technology are no longer just "nice to have" but a must-have for luxury buyers. It's all about convenience and long-term value.

Photo courtesy of David Patterson Homes

Q: Speaking of the luxury market which continues to attract both local and out-of-state buyers, what are the major factors contributing to this trend in Georgia beyond home amenities?

Lori Lane: The luxury market is one of the most exciting segments of Georgia's real estate landscape, and Atlanta continues to be a key hotspot for high-end properties.

Location is also critical in the luxury market. Iconic neighborhoods like Buckhead and Ansley Park are still among the most sought-after, but newer areas like Trilith are gaining traction for their blend of high-end homes and walkable amenities. Trilith, located in Fayetteville, just a short drive from downtown Atlanta, is adjacent to Trilith Studios, the largest working studio in North America, which attracts top talent and production crews from around the world. This master-planned community blends live, work, and play elements, offering a variety of architectural home styles, from micro-homes to large estate homes. There's truly something for everyone at Trilith, making it an attractive choice for those seeking a modern, dynamic lifestyle.

In addition to its luxury appeal, Atlanta's growing entertainment industry has also contributed to its increasing popularity among celebrities. The state's generous tax incentives and booming production industry have drawn celebrities to invest in Atlanta real estate, attracted by the city's high quality of life and its status as a major film and television production hub. As a result, we're seeing more entertainment professionals and other affluent buyers flock to Georgia for both its lifestyle and investment opportunities.

Photo courtesy of Patrick Malloy Communities | Soleil Belmont Park

Q: Georgia's housing market has shown impressive resilience with the rise in population and economic growth. How do you think these factors will affect homebuyers and sellers in 2025?

Lori Lane: The population growth, particularly in the metro Atlanta area, continues to be a huge driver for the housing market. With new residents flooding in, there's a heightened demand for housing, particularly in neighborhoods that offer a high quality of life. We're seeing people move to areas with more affordable options, such as North Georgia or the outskirts of Atlanta. That trend will likely continue into 2025, and it's one of the reasons we're seeing a modest rise in prices across the state. Communities like Soleil Active Adult, which cater to the 55+ demographic, are seeing increased interest from retirees and downsizers seeking lifestyle amenities and low-maintenance living. Similarly, single-family home neighborhoods like Kyle Farm and Long Hollow Landing are attracting families and professionals looking for space, good schools, and suburban convenience. Buyers willing to drive a bit further out will find affordable townhome options in communities such as Downton Fausett and The Townhomes at Park Place.

On the flip side, more inventory coming to the market gives buyers the breathing room they've needed for a long time. A more balanced market, with homes staying on the market a bit longer than before, is giving buyers time to make informed decisions rather than rush into deals. For sellers, the key will be pricing their homes competitively. Homes that are priced well will continue to move quickly, but those that are overvalued could take a bit longer to find a buyer. It's a more nuanced market, and the successful buyers and sellers will be the ones who adapt to this shift.

Photo courtesy of Trilith Real Estate

Q: Finally, for those looking to enter the market in 2025, what advice would you offer to potential buyers and sellers?

Lori Lane: My advice is to stay informed, be strategic, and work with an expert who understands the market dynamics. It's a year of opportunity for both buyers and sellers, but the key to success is taking a thoughtful, proactive approach. If you're buying, take the time to explore different areas, understand pricing trends, and don't rush into decisions. For sellers, ensure your home is priced right and that it's presented well—it's still a competitive market, but a well-prepared home can stand out.

2025 is a year of balance, growth, and stability in Georgia's real estate market, and I'm excited to see how it unfolds.