Here's What The Pros Are Saying About Snap

Snap Inc., the parent company of the social media app Snapchat, will become a publicly traded company this week.

Josh Elman, a partner at Greylock Partners and expert on Snap's business, was a guest on CNBC on Tuesday. He noted kids are engaging with parents and even grandparents on the platform, which is creating a new and unique experience on their smartphone: being fun and silly.

"No one has thought about being silly on your phone in a long time and Snapchat lets you do that in a pretty interesting new way," Elman explained.

Jon Brod, co-founder and president of Confide, jumped in and noted the social media platform boasts 160 million daily active users that use the platform on average 18 times a day. In fact, this could over time grow into wider usage outside of Snapchat's core millennial base - and this wouldn't be unprecedented for a social media company.

Brod said during Facebook Inc FB's very early days only users with a ".edu" e-mail account could join the platform but then expanded into other demographics over time.

Bottom line, Brod argued investors need to place "virtually complete trust" in Snap's founder Evan Spiegel given the highly controversial voting structure of the IPO where shareholders have nearly no say in the company's direction. In fact, Snap's IPO ultimately comes down to investors being "long on Evan."