Black Shark aims to provide the unmatched and unique gaming experience by its hardware, software and services, and create the best gaming world with global gamers. The evolution of the brand identity will mark a starting point of the company for marching toward another significant milestone, expecting far-reaching effects on company development, product definition, brand recognition as well as the positive impact on the cooperative partnership in Black Shark's gaming eco-system.

As the leader in the gaming smartphone industry, Black Shark has successfully broadened its footprint globally in only two years since its establishment. Thanks to its strong capability of technical innovation and profound understanding of the industry and users, Black Shark has attained more than 1 million global users, occupied the largest market share in the gaming smartphone market segment in China, in the meantime, earned unneglectable brand publicity all over the world. What lies behind the evolution of brand identity is Black Shark's deep insight of the industry and clear strategy for future development.

Harrison Luo (Yuzhou Luo), the newly appointed CEO of Black Shark, said: "Through two years of exploration and growth in the industry, Black Shark highly affirm the gaming smartphone market segment is proven and well worth expectation. The more subdivided the market segment, the fiercer industrial competition existence, which exactly reflects the path we chose to take is the right way to breakthrough. Black Shark will never place our brand positioning in the traditional smartphone industry. Instead, we keen to embrace and understand our core users, we are willing to develop and evolve together with the gaming industry. For example, Black Shark has announced the new cooperation with Tencent Games last month. In the future, the two companies will join forces in gaming hardware and software development to jointly explore the bright future of gaming mobile industry. With the new brand identity announcement, Black Shark declares our goal is to provide the ultimate gaming experience by gaming devices and accessories, to build the comprehensive Black Shark gaming eco-system, and create the best gaming world with global gamers."

Gaming is in Black Shark's genes. To obtain and tighten users' resonation, there's greater value for Black Shark to present its brand personality traits in this brand identity upgrade. To change the corporate slogan from "Born to Compete" to "Game is Real", Black Shark gives the unique perspective with regard to the connection between the brand and game, reality and virtuality, also the youths and games, reflecting that Black Shark stands and shares the same sense of value with the gamers, such as keeping faith, seeking joy, believe in team spirit, be fond of cyberpunk, full of ardor and spiritually rebellious.

Along with this new brand identity introduction, Black Shark has renewed the whole brand visual identity system including logo, font and color tone, to enhance brand recognition. The redesigned logo keeps the basic structure of two swimming sharks with smoothly re-shaped enhancement, which remains highly recognized and familiar to the public as the symbol of the brand. The new series of font in flattening design style, significantly evoke a feeling of modern and fashion. To generate a greater scale of impact of the new brand identity, Black Shark has prepared a release of various derivative products featured in strong hard-core gaming style, as the carrier to deliver the new brand identity.

"With the release of our new brand identity, Black Shark will keep providing the best hardware, software and services, to bring a more integrated gaming eco-system to global gamers. We hope our new brand identity will win recognition from more gamers, bring them closer to us and build a fantastic 5G gaming world together with us," said David Li (Fan Li), Vice President of Black Shark Global in charge of overseas business.

Black Shark has earned lots of achievements since launched in overseas markets, such as the first Chinese brand to partner with the top two operators in South Korean; proudly ranks the first in the gaming smartphone market segment in Japan and Southeast Asia; successfully enters the powerful sales channels such as Fnac-Darty and Boulanger in Europe. Black Shark interacts with global gamers in daily communication, striving to better understand gamers' needs and respond the market with better-designed products.

Cutting-edge gaming technology company, Black Shark, creates gaming eco-system based on hardware, software and services, now mainly carried by smartphones. Black Shark aims to provide the unmatched and unique gaming experience and builds the best gaming world with global gamers. Black Shark is located in Beijing, Shanghai, Shenzhen and Hong Kong. For more information, please visit the company's global website: http://global.blackshark.com/