Sleep Addict Brand Launch
Sleep Addict is the next level of luxury bedding for furniture retailers complete with the highest quality product and youthful, on-trend packaging that lives up to its name as one of the most desirable brands on the market.
"Sleep Addict is sure to be the next aspirational brand customers will be bragging about to their friends. The brand offers unique imagery and packaging from what's out there in the white goods space as well as features spanning cooling, wellness, and ultimate luxury stories," noted Chris Marsh, Soft-Tex Chief Marketing Officer.
Unveiling at market will be a highly curated offering of pillows, mattress protectors, and sheets spanning 3 collections of features and benefits: wellness, luxury, and cooling. More information on the Sleep Addict brand can be found on the brand website, sleepaddict.com.
"Soft-Tex's Vendor Direct Fulfillment practice area offers best-in-class shipping and operational efficiency coupled with digital marketing excellence providing the ideal copy, descriptions, images, video, and overarching product experience," said Taylor Jones, Director of Vendor Direct Fulfillment
Expanded Core Product Lines
Soft-Tex will also be showcasing a refreshed assortment of all its product lines including expanded presentations of wellness pillows and protectors, sheets, organic and eco-conscious product under the EcoPEDIC brand, outdoor cushions, memory foam mattresses in a box, and high quality easy-to-assemble, solid wood furniture.
All items and more will be on display in showroom C-1572 at the Las Vegas Furniture Market January 27th through 31st. For appointments please contact Showroom Manager Eric Hasper at ehasper(at)soft-tex.com.
About Soft-Tex:
SOURCE Soft-Tex
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