The report titled “Global Decorative Paints and Coatings Market: Trends & Opportunities (2014-2019)” provides an in-depth analysis of global decorative paints and coatings market with regional focus on major markets like EMEA (Europe, the Middle East and Africa), Asia-Pacific, Latin America and North America. It also accesses the key opportunities and underlying trends in the market and outlines the factors that are and will be driving the growth of the industry in the forecasted period (2014-19). Further, key players of the industry such as AkzoNobel NV, PPG Industries, Inc. and Sherwin-Williams Company are profiled in the report.

Global decorative paints and coatings market supplies full range of interior and exterior decoration and protection products for both the professional and do-it-yourself (DIY) markets, including paints, lacquers and varnishes, as well as products for surface preparation (pre-deco products). The industry is dominated by decorative/architectural paints and coatings segment, followed by industrial coatings which also account for a significant share of the global market.

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In recent years, the global decorative paints and coatings market has been on the threshold of enormous growth especially in emerging nations of the world. The growth of the segment is driven by emergence of infrastructure projects in emerging Asian countries, growth of global automobile industry and increasing urbanization. However, factors such as mounting raw material prices, environmental impact and regulations and threat of product substitution are posing challenge to industry's growth. Major trends prevailing in the market are consolidation in the industry and emergence of environmentally friendly decorative paints.

Paints and coatings market is highly correlated with various end-user sectors like housing, construction, automotive, furniture, and packaging. The global market for paints and coating experienced a healthy growth in 2013 on account of rising construction projects, increase in housing starts, resuming consumer confidence and improvement in industrial production worldwide. While housing and construction markets in North America and Europe remained subdued over the years following the global financial crisis, activity has been strong in Asian markets like China and India. Further many new construction activities are expected to begin in Asia Pacific region that will boost the demand for paints and coatings.

architectural/decorative, industrial OEM and special purpose coatings. Architectural coating is the largest segment followed by industrial coatings and special purpose coatings. The industrial coatings segment was driven by rise in industrial production and automotive OEM sector. Geographically, Asia Pacific is the largest consumer of paints and coatings followed by Europe, North America and Latin America. Paint manufacturers are constantly introducing new and technologically advanced products in the market. Companies are focusing on zero VOC (volatile organic compounds) and green paints that are particularly in high demand among the customers. Rising prices of titanium dioxide was a major challenge for the industry in 2013.

The report covers forecast and analysis for the paints and coatings market on a global and regional level. The study provides historical data of 2012 along with a forecast from 2013 to 2019 based on both volumes (kilo tons) and revenue (USD billion). The study includes drivers and restraints for the paints and coatings market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities available in the paints and coatings market on a global and regional level.

In order to give the users of this report a comprehensive view on the paints and coatings market, we have included a detailed value chain analysis. To understand the competitive landscape in the market, an analysis of Porter's Five Forces model for the paints and coatings market has also been included. The study encompasses a market attractiveness analysis, wherein product segments are benchmarked based on their market size, growth rate, general attractiveness and company market share.