FINDLAY, Ohio--(BUSINESS WIRE)--
At the annual Mid-America Trucking Show (MATS) in Louisville, Ky.,
Cooper Tire today unveiled new tools for dealers and truck owners to
support the growth of its Roadmaster brand. Roadmaster offers a
full-range of tires for long-haul, mixed service, regional, and pickup
and delivery applications. All Roadmaster tires are engineered in North
America and manufactured to tackle the challenges that fleets and
owner-operators face on North American roads.
Among the new tools is a website devoted specifically to Roadmaster
tires at http://roadmastertires.com/.
The new site features interactive product information, so it's easy to
select the right tire for the right use and there is a dealer locator to
quickly and easily pinpoint where to purchase Roadmaster tires. Catering
to the on-the-road lifestyle of Roadmaster customers and dealers, the
website is available in a mobile version as well.
In addition to the new website, dealers will also find a new set of
tools to support the growth of their Roadmaster business, including
fresh point-of-sale materials and a targeted print advertising campaign
that will premier in May, helping to further educate customers about the
advantages of the Roadmaster brand.
Roadmaster represents a brand that is committed to engineering
commercial tires for extended tread wear and retreadability in all
applications to lower fleet or truck customer cost-per-mile. Roadmaster
also offers a full-range of SmartWay Verified tires that feature
advanced fuel-efficient technologies and reduce adverse environmental
impacts.
“This is an exciting time for the Roadmaster brand. We are building on
the success of Roadmaster by investing further in the brand to grow its
position in the commercial tire market,” said Mike Simon, Cooper Tire's
Vice President of Marketing for North America Tire Operations. “We see
great opportunities in multiple channels because of Roadmaster's proven
performance and value and we appreciate the incredible support this
brand has received since it launched in the marketplace.”
For more information on Roadmaster commercial truck tires, visit www.roadmastertires.com.
About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a
global family of companies that specialize in the design, manufacture,
marketing, and sales of passenger car and light truck tires. Cooper has
joint ventures, affiliates and subsidiaries that also specialize in
medium truck, motorcycle and racing tires. Cooper's headquarters is in
Findlay, Ohio, with manufacturing, sales, distribution, technical and
design facilities within its family of companies, located in 11
countries around the world. For more information on Cooper, visit www.coopertire.com,
www.facebook.com/coopertire,
www.twitter.com/coopertire
and www.youtube.com/coopertire.
