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Curaleaf Holdings, Inc. (OTCQX:CURLF) (CSE:CURA) announced the expansion of its B NOBLE partnership across Florida.
B NOBLE is a for-profit, cause-based cannabis brand founded by hip-hop pioneer, filmmaker, visual artist and cannabis advocate, Fab 5 Freddy. In partnership with Curaleaf's corporate social responsibility program, Rooted in Good, the B NOBLE brand launched in 2021 and became the company's first large-scale, social equity-focused venture. The brand has expanded its complete suite of advocacy-based products to nine states. At launch, B NOBLE will introduce the following strains at Curaleaf dispensaries throughout Florida:
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Lady Madonna (hybrid): A combination of Gushers and Strawberry Banana strains.
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PB Souffle (indica): Marked by dense purple flowers with a sweet, creamy aroma.
With every B NOBLE sale, 10% of the proceeds will be donated to GreenBook Academy, a group that aims to create job opportunities for everyone through education. Greenbook's online multi-language, educational platform provides career-based curriculums.
Patients in Florida can participate in Curaleaf's revamped rewards program earning loyalty points for every dollar spent that can be redeemed for savings on future purchases made at any Curaleaf-operated dispensary. This applies to all B NOBLE products across the country, which are sold in nine of the 19 states that Curaleaf operates in.
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Photo by Cytonn Photography on Unsplash
Crypto Whales Are Loading Up — Are You?
New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.