The Scotts Miracle Gro Co was incorporated on November 22, 2004. It is a manufacturer and marketer of consumer lawn and garden products. The Company's business segments are Global Consumer and Scotts LawnService. In Global Consumer segment, the company manufacture and market consumer lawn and garden products in the following categories: Lawn Care, Gardening and Landscape, and Controls. The Scotts LawnService segment provides residential and commercial lawn care, tree and shrub care and limited pest control services in the United States through periodic applications of fertilizer and control products. Its products includes Scotts and Turf Builder lawn and grass seed products, including the Miracle-Gro, Nature's Care, Scotts, LiquaFeed and Osmocote gardening and landscape products; Ortho, Roundup and Home Defense branded insect control, weed control and rodenticide products; and Scotts and Morning Song wild bird food products. It also operates the Scotts LawnService business, which provides residential and commercial lawn care, tree and shrub care and limited pest control services in the United States. The Company sells its consumer products mainly to home centers, mass merchandisers, warehouse clubs, large hardware chains, independent hardware stores, nurseries, garden centers and food and drug stores through both a direct sales force and its network of brokers and distributors. Its customers include Home Depot, Lowe's and Walmart. The Company's trademarks include The Scotts, Miracle-Gro, Ortho, Scotts LawnService, Hyponex, Earthgro, Turf Builder, EZ Seed, Snap, Organic Choice, Home Defense Max, Nature Scapes and Weed B Gon Max. The Company's main competitors in the European Union include Compo AcquiCo SARL, Bayer AG, Westland Horticulture Ltd and a variety of local companies. It also competes against TruGreen, which has a substantially larger share of this market than Scotts LawnService, as well as numerous regional and local lawn care service operations and national and regional franchisors. The Company is subject to local, state, federal and foreign environmental protection laws and regulations with respect to its business operations.