Omnicom Group Inc was formed as a corporation in 1986 by the merger of advertising, marketing and corporate communications companies. It is a holding company that provides advertising, marketing and corporate communications services to clients. Its agencies provide services in four fundamental disciplines, namely, advertising, customer relationship management, public relations and specialty communications. Some of its offerings include corporate social responsibility consulting, brand consultancy and crisis communications, among others. Geographically, its business is organized into the regions namely: Americas, EMEA and Asia Pacific. The Americas comprises North America, which includes the United States, Canada and Puerto Rico, and Latin America, which includes Mexico. EMEA comprises the United Kingdom, the Euro currency countries, other European countries that have not adopted the European Union Monetary standard, the Middle East and Africa. Asia Pacific comprises Australia, China, India, Japan, Korea, New Zealand, Singapore and other Asian countries. It competes against other global advertising and marketing services companies, as well as other independent companies.