Geeknet Inc was incorporated in California in January 1995 and reincorporated in Delaware in December 1999. The Company is the parent company of ThinkGeek, Inc. an online premier retailer for the global geek community, comprised of technology enthusiasts and general consumers of geek-themed, technology-oriented and popular culture goods. ThinkGeek has sought to provide the tech, gadget and game-obsessed communities with all the things that geeks crave through its ThinkGeek.com website. The Company has one segment, e-Commerce that sells geek-themed retail products to technology enthusiasts and general consumers through its ThinkGeek website and wholesale channel. The Company also sells ThinkGeek products through its wholesale channel. It has wholesale partnerships with brick and mortar retailers that allow the Company to reach a new consumer audience and expand ThinkGeek's brand. Its e-Commerce marketing and promotion strategy is acquires new customers and building brand loyalty with existing customers. It competes with a variety of companies in different consumer verticals. As a distributor of consumer products, the Company is subject to various government regulations and is subjected to additional regulations.