Energizer Holdings Inc was incorporated in Missouri in 1999. The Company is the manufacturer and marketer of batteries, portable lighting and personal care products in the wet shave, skin care, feminine care and infant care categories. It manufactures and sells products in five product categories: battery and lighting products, wet shave, skin care, feminine care and infant care. The Company operates in two segments: Household Products and Personal Care. The Company's household products division manufactures and markets product portfolios in household batteries, specialty batteries and portable lighting products. The Company offers batteries using carbon zinc, alkaline, rechargeable and lithium technologies. These products are marketed and sold into the price, premium and performance segments. In addition, it has a portable lighting products business that has evolved with changes in consumer tastes and demands. It distribute its portfolio of household and specialty batteries and portable lighting products through a global distribution network, which also provides a platform for the distribution of its personal care products. The Personal Care division includes wet shave products sold under the Schick, Wilkinson Sword, Edge, Skintimate and Personna brand names, skin care products sold under the Banana Boat, Hawaiian Tropic, Wet Ones and Playtex brand names, and feminine care and infant care products sold under the Playtex and Diaper Genie brand names. The markets for skin care, feminine care and infant care products are also highly competitive, its competitors in these product lines consist of a number of domestic and foreign companies, including The Procter & Gamble Company and Kimberly-Clark Corp. in feminine care, Merck & Co., Inc. and Johnson & Johnson in skin care, and a variety of competitors in the fragmented infant care market. Battery competitors in the U.S. are Duracell International, Inc., a subsidiary of The Procter & Gamble Company, and Spectrum Brands, Inc. Wal-Mart, together with its subsidiaries, is its largest customer. The Company owns a number of U.S., Canadian and foreign trademarks which include Eveready, Energizer, Energizer Max, Schick, Schick Hydro, Schick Hydro Silk, Wilkinson Sword, Intuition, Hydro, Quattro, Xtreme, Protector, Silk Effects, ST Slim Twin, Exacta, Edge, Skintimate, Personna, Capri, Matrix3, Magnum 5, Speed 3, Vogue, Dermablade, Banana Boat, Hawaiian Tropic, Coolzone, Sport Performance, Ultramist, Binky, Diaper Genie, Drop-Ins, Lil' Gripper, Coolster, Gentle Glide, Play On, 360° Protection & Design, HandSaver, Twist 'N Click & design, Ortho Pro, Sipster, Sport, VentAire, Wet Ones, Stayfree, Carefree, o.b. and the Energizer Bunny and the Energizer Man character. The Company's operations are subject to various federal, state, foreign and local laws and regulations intended to protect the public health and the environment.