Colgate-Palmolive Co was incorporated under the laws of the State of Delaware on July 25, 1923. It is a consumer products company. Its products are marketed in over 200 countries and territories throughout the world. The Company operates in two product segments: Oral, Personal and Home Care; and Pet Nutrition. Colgate is engaged in Oral Care with the toothpaste and manual toothbrush brands. Colgate's Oral Care products include Colgate Total, Colgate Sensitive Pro-Relief, Colgate Max Fresh, Colgate Optic White and Colgate Luminous White toothpastes, Colgate 360° and Colgate Slim Soft manual toothbrushes and Colgate Optic White, Colgate Total and Colgate Plax mouthwash. Colgate's Oral Care business also includes dental floss and pharmaceutical products for dentists and other oral health professionals. Colgate also has product categories of the Personal Care market in liquid hand soap, which it sells under the Palmolive, Protex and Softsoap brands. Colgate's Personal Care products also include Palmolive, Sanex and Softsoap brand shower gels, Palmolive, Irish Spring and Protex bar soaps and Speed Stick, Lady Speed Stick and Sanex deodorants and antiperspirants. Colgate's Personal Care business outside the U.S. also includes Palmolive and Caprice shampoos and conditioners. Colgate manufactures and markets products for the Home Care market, including Palmolive and Ajax dishwashing liquids, Fabuloso and Ajax household cleaners and Murphy's Oil Soap. It also manudactures fabric conditioners with brands including Suavitel in Latin America and Soupline in Europe. The Company's regional trademarks include Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet, Hill's Prescription Diet and Hill's Ideal Balance.