Best Buy Co Inc Best Buy Co Inc was incorporated in the state of Minnesota in 1966 as Sound of Music, Inc. The Company is a retailer of technology products, including tablets and computers, televisions, mobile phones, large and small appliances, entertainment products, digital imaging and related accessories. It also offers technology services - including technical support, repair and installation - under the Geek Squad brand. It operates e-commerce operations, retail stores and call centers and conduct operations under a variety of names, such as Best Buy (BestBuy.com, BestBuy.ca), Best Buy Mobile, Five Star, Future Shop (FutureShop.ca), Geek Squad, Magnolia Audio Video and Pacific Sales. It operates two reportable segments: Domestic and International. The Domestic segment is comprised of the operations in all states, districts and territories of the U.S., operating under various brand names including, but not limited to, Best Buy, Best Buy Mobile, Geek Squad, Magnolia Audio Video and Pacific Sales. It operates Best Buy Mobile stores-within-a-store and offer Geek Squad services in all of its U.S. Best Buy stores. In addition, it operates Magnolia Home Theater, Magnolia Design Center and Pacific Kitchen and Home store-within-a-store experiences in select U.S. Best Buy stores, which it believes further enhance the unique product offerings and high-touch customer service provided in the stand-alone stores. The International segment is comprised of: all Canada operations, operating under the brand names Best Buy, Best Buy Mobile, Cell Shop, Connect Pro, Future Shop and Geek Squad; all China operations, operating under the brand names Five Star and Best Buy Mobile and all Mexico operations, operating under the brand names Best Buy, Best Buy Express and Geek Squad. It operates Best Buy Mobile store-within-a-store concepts in all Best Buy branded stores in Canada, as well as in select Five Star stores. Its competitors are traditional store-based retailers, multi-channel retailers, internet-based businesses and vendors who offer their products directly to the consumer. The Company's trademarks includes Best Buy, Best Buy Mobile, Dynex, Five Star, Future Shop, Geek Squad, Init, Insignia, Magnolia, Pacific Sales, Rocketfish, and its Yellow Tag logo. The Company is subject to the reporting requirements of the Exchange Act and its rules and regulations.