Affirm is a financial technology company founded in 2012 by Max Levchin, Nathan Gettings, and Jeffrey Kaditz. Headquartered in San Francisco, it specializes in buy now, pay later (BNPL) services, allowing consumers to split purchases into installment payments with transparent terms. Affirm partners with retailers to offer financing options at checkout, both online and in-store, and is publicly traded on the NASDAQ under the ticker AFRM.