An Oscar-winning actor is moving to lock down his face and voice in the age of artificial intelligence.

Specific audio and visual elements of Matthew McConaughey's image and voice, including his well-known "all right, all right, all right" catchphrase, have been trademarked to prevent unauthorized use by AI platforms, according to media reports. 

The U.S. Patent and Trademark Office has approved eight trademark applications.

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What McConaughey Locked Down

The filings include short film clips showing McConaughey standing on a porch and sitting in front of a tree, along with an audio clip of him delivering the line associated with his role in the 1993 film "Dazed and Confused."

The trademarks were filed through J.K. Livin Brands Inc., a business entity created by McConaughey and his wife, Camila Alves McConaughey, according to The Wall Street Journal.

No confirmed cases of McConaughey's likeness being manipulated by AI have been identified, his lawyers told the Journal. The filings establish ownership and enforcement rights under federal trademark law.

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Why This Move Is Happening Now

Concerns about AI-generated images and audio have intensified in recent weeks as new tools scale faster than safeguards. 

Researchers at the Center for Countering Digital Hate reported last week that Grok, an AI chatbot tied to X, generated about 3 million sexualized images over roughly 11 days. The findings focused attention on how generative models are deployed and moderated.

Meanwhile, media personality Paris Hilton recently joined lawmakers at a press conference backing the bipartisan DEFIANCE Act, a bill aimed at giving victims of non-consensual AI-generated sexual images the right to sue those responsible.

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Where AI And Consent Already Intersect

McConaughey's trademark filings sit alongside limited, approved uses of AI involving his voice. He worked with ElevenLabs to create an AI-generated version of his voice for a Spanish-language edition of his newsletter, Lyrics of Livin'.

McConaughey is also an investor in ElevenLabs, which was valued at about $6.6 billion. The company develops AI voice and speech tools that generate natural-sounding synthetic voices, clone voice samples, and support multilingual audio generation and dubbing. 

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