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No, William Shatner Did Not Make $600 Million On Priceline

No, William Shatner Did Not Make $600 Million On Priceline

After Priceline Group Inc (NASDAQ: PCLN) spiked in Thursday's trading, rumors were resurfacing that William Shatner made $600 million in the stock. Not true, said Priceline Chairman and CEO Jeffrey Boyd on CNBC’s "Squawk Box." In fact, Boyd said that Shatner cashed out at a "relatively low" price.

According to an article from October 2000 in The New York Times, Shatner was originally awarded 125,000 shares of Priceline for work in the late 1990s. At that time, he sold half of his shares at a max price of $104.25, with the shares then tanking to $5.56.

The 65,000 shares were later subject to a 1:6 reverse stock split in 2003, meaning he held more than 10,830 shares, as of the NYT article. If Shatner held all those shares through to Thursday, they would be worth $13,050,150 – a nice sum, but substantially lower than the $600 million rumors.

Shares of Priceline recently traded at $1,212.05, up 7.9 percent.


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