William Shatner Did Not Make $600 Million on Priceline


After Priceline Group Inc PCLN spiked in today’s trading, rumors are resurfacing that William Shatner made $600 million in the stock. Not true, said Priceline Chairman and CEO Jeffrey Boyd on CNBC’s “Squawk Box.”

According to an article from October 2000 in The New York Times, Shatner was originally awarded 125,000 shares of Priceline for work in the late 1990s. At that time, he sold half of his shares at a max price of $104.25, with the shares then tanking to $5.56.

The 65,000 shares were later subject to a 1:6 reverse stock split in 2003, meaning he held more than 10,830 shares as of the NYT article. If Shatner held all those shares through to today, they would be worth $13,050,150 – a nice sum, but substantially lower than the $600 million rumors. 

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