Telegram announced on Monday the launch of a new in-platform advertising system powered by Toncoin TON/USD, the native currency of the TON Blockchain.
What Happened: The program boasts one of the most creator-friendly revenue sharing models in social media history.
Telegram channel owners with over 1,000 subscribers can now earn 50% of the ad revenue generated from their channel.
This news comes as Telegram channels collectively generate over 1 trillion monthly views, highlighting the potential earning power for creators.
“Today, we’re introducing one of the most generous reward systems in the history of social media,” declared Telegram in their official announcement.
Channel owners will be able to withdraw their earnings without any fees, offering them greater financial flexibility.
Reinvestment options within the Telegram ecosystem include promoting their own content or running giveaways for users who subscribe to Telegram Premium.
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To facilitate these transactions, Telegram is introducing Toncoin-based advertising.
Telegram emphasizes that “anyone can now promote their bot or channel” with Toncoin, with budgets accessible to even casual users.
Advertisers also benefit from granular control, selecting the exact channels where their ads appear.ation?
A key differentiator for Telegram Ads is their focus on privacy. Unlike traditional social media advertising, Telegram ads won’t track user data.
Instead, they are displayed contextually within relevant channels, directly supporting the creators who maintain those channels.
This approach stands in contrast to the data-driven advertising prevalent on many other platforms.
What’s Next: The success of Telegram’s new ad system remains to be seen.
However, its focus on creator revenue sharing and user privacy presents a compelling alternative to existing advertising models.
The upcoming Benzinga’s Future of Digital Assets event, taking place on Nov. 19, promises to be a valuable platform to explore the impact of Telegram’s approach and discuss the evolving landscape of social media monetization.
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