Gary Santo, CEO of Tilt Holdings, spoke at the Benzinga Cannabis Capital Conference at the ‘House of Brands: How to Achieve Long-Term Success’ panel. 

Santo spoke about the importance of brand architecture when building a brand. He shared that in the cannabis space, no one really knows who is going to end up being the Coke and Pepsi of the cannabis world so it is important to be succinct in who you are as a brand and really build that authenticity with your audience. It’s important to understand what your providing, who you’re trying to provide it to, and how you differentiate from others in the market. 

Interested in learning more about the Benzinga Cannabis Capital Conference? Get more information here. 

Featured photo by Esteban López on Unsplash.

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