Raj Grover, CEO of High Tide, spoke at the Benzinga Cannabis Capital Conference at the ‘Collision Course: Cannabis & The Future of Retail’ panel. He discussed how High Tide has been successful in dealing with both limited licensing in Canada and a still thriving illicit market.
The company worked really hard to diversify revenue so they could stand out against the crowd. They have always had a diversified ecosystem with CBD, cannabis consumption and accessories, and Consumption Club members.
Now they have over 1 million members of their subscription model club and this has brought in a steady stream of loyal customers.
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Featured photo by Elsa Olofsson on Unsplash.
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