Katie Perry To Exit Public, Starts Ursa Major Media Marketing Consultancy

Katie Perry will close up her latest career episode on a high note.

What Happened: On behalf of the retail broker Public, Perry received Benzinga’s award for Best Social Investing Platform. Now she’s going to be focusing on consulting through the Ursa Major Media brand.

Perry will remain with Public through the end of the year while “getting the consulting company up and running,” she tells Benzinga.

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As GM of Innovation, Perry was a front-row observer of the retail investor revolution (i.e., the meme stock frenzy).

"They went from AMC to T-bills," she said at the Benzinga’s Fintech Deal Day conference, referring to the tectonic shift in retail investors’ interest.

Perry ensured the platform kept up with clients’ demands. It offers smarter and faster solutions, lately often through employing AI.

While at Public, Perry witnessed a lot of changes to the overall market.

"As these market events happen, what we’ve seen time and time again is people exposed to different ideas, concepts, assets and a lot of learning happening in that context," she said.

Perry has broad experience across corporate marketing, brand strategy and business development. Being a versatile B2B and B2C marketer, her niches include fintech, consumer apps, consumer packaged goods, adtech, media, and direct-to-consumer.

What’s Next: As a Principal at Ursa Major Media, Perry will provide full-stack marketing and business development solutions for companies requiring strategic marketing support.

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