Dubai, UAE, November 11th, 2025, FinanceWire

ANAX Holding announced the launch of ELLE Residences, marking its formal entry into the branded luxury housing market in Dubai. The development, situated on the Dubai Islands, represents a collaboration that introduces the ELLE brand’s first residential project in the Middle East. The project combines modern architectural design with cultural depth, setting a new benchmark for contemporary urban living within one of Dubai’s most dynamic coastal districts.

The introduction of ELLE Residences aligns with Dubai’s 2033 real estate vision, which emphasizes growth through innovation, sustainability, and architectural distinction. Designed to integrate beachfront access with an environment of calm sophistication, the project aims to balance privacy with a sense of community. The development’s design philosophy centers on blending aesthetic refinement with emotional well-being, ensuring that spaces serve not only as residences but as environments that support balance and connection.

ANAX Holding’s strategic direction under the leadership of Satish Sanpal continues to reflect a consistent focus on structured growth and long-term value creation. The launch of ELLE Residences marks a key stage in the company’s expansion within real estate and hospitality, reinforcing its commitment to quality-driven development. The decision to enter the branded luxury residential sector reflects ANAX Holding’s awareness of evolving market preferences, where residents seek designs that express meaning, lifestyle authenticity, and functionality.

The Dubai Islands location was chosen to align with the city’s urban transformation strategy, offering a combination of natural beauty and urban infrastructure. Each residence within the development is designed with an emphasis on spatial efficiency, material integrity, and comfort. The inclusion of brand-led aesthetics from ELLE underscores the collaboration’s focus on integrating fashion-inspired design principles into residential architecture.

Satish Sanpal stated, “ELLE Residences represents a vision shaped by thoughtful planning and meaningful design. The project is a continuation of efforts to create living environments that express quality, comfort, and emotional harmony. The focus remains on building spaces that align with Dubai’s evolving identity as a global center for culture, architecture, and innovation.”

The initiative further supports ANAX Holding’s goal of contributing to Dubai’s real estate sector through projects that combine practicality with enduring design. The partnership behind ELLE Residences demonstrates the value of cross-industry collaboration between design and real estate. It also illustrates ANAX Holding’s capacity to adapt and respond to shifts in consumer expectations and market trends while maintaining a disciplined, principle-driven approach.

Beyond real estate development, the project reflects the company’s broader philosophy of connecting lifestyle design with sustainable value creation. ANAX Holding continues to strengthen its presence across multiple markets through selective partnerships and strategic expansion. Under the direction of Satish Sanpal, the company’s long-term objectives remain centered on creating developments that contribute to Dubai’s economic and cultural framework.

About ANAX Holding

ANAX Holding is a Dubai-based investment group operating across real estate, hospitality, and investment sectors. Founded and led by Chairman and Founder Satish Sanpal, the company focuses on structured growth, innovation, and lasting value creation. ANAX Holding’s projects emphasize design integrity, social contribution, and sustainable expansion, reflecting the organization’s commitment to responsible development within both regional and international markets.

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