A central theme in Humana’s plan for boosting Medicare Advantage profitability in the future is a strategy its peers have relied on for over a decade: coaxing members in for their annual wellness visits.

The Medicare Advantage business has come under fire in recent months for its outsized impact on the federal budget, and the potentially billions of dollars that could come from limiting insurers’ tactics for maximizing their government payments. Against that backdrop, Humana leaders who spoke at the company’s investor day Monday made the case that there’s still money to be made on the private form of Medicare for older adults, and the answer lies in doubling down on time-tested strategies. 

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