Market Overview

Taser's New Hires Could Be The Competitive Edge It's Been Looking For

Share:
Taser's New Hires Could Be The Competitive Edge It's Been Looking For

“We continue to believe that TASER International, Inc. (NASDAQ: TASR)'s unaided brand awareness, very high market share, and its business model gives it significant leading advantage over competitors in non-lethal weaponry, and the developing business of online forensics and evidence management,” said Imperial Capital’s Jeff Kessler, in a note.

The analyst maintains an In-Line rating on the company, with a price target of $25.

Growth Potential

Kessler believes leadership changes at Taser highlight the company’s target of transforming into a “high-tech growth company,” with management focused on becoming a larger competitor in the SaaS-based public safety market.

The analyst explained that while the price target implies 11 percent upside potential, Taser was unlikely to outperform its peer group.

“While we remain constructive on the company and the recent leadership changes, we are awaiting the operational and financial improvements resulting from the new hires,” Kessler went on to say.

Leadership Changes

Following a meeting with President Luke Larson, Kessler stated that he was impressed by the leader team Larson and CEO Rick Smith had assembled for Taser.

The analyst noted almost all the members of the leadership team comes from a technology background, which was expected to help Taser accelerate its transformation into a high-tech growth company.

“We see management leveraging its deep relationships with state and local governments, and focusing on bringing technology and innovation, to help achieve its goal of providing high-margin software solutions to the public safety market,” Kessler stated.

Taser has announced the appointment of Jawad Ahsan as the company’s chief financial officer, effective April 3. Ahsan will succeed Dan Behrendt and acting CFO Marie Masenga.

Related Links:

Taser Responds To Adverse Audit Findings, Says Financials Unaffected

Jim Cramer Gives His Opinion On First Republic Bank And TASER
_______
Image Credit: By Junglecat (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons

Latest Ratings for TASR

DateFirmActionFromTo
Mar 2017Imperial CapitalMaintainsIn-Line
Nov 2016Imperial CapitalDowngradesOutperformIn-Line
Oct 2016Imperial CapitalInitiates Coverage OnOutperform

View More Analyst Ratings for TASR
View the Latest Analyst Ratings

 

Related Articles (TASR)

View Comments and Join the Discussion!

Posted-In: Dan BehrendtAnalyst Color News Reiteration Management Analyst Ratings Movers Tech Best of Benzinga

Latest Ratings

StockFirmActionPT
URIVertical ResearchInitiates Coverage On310.0
PCARVertical ResearchInitiates Coverage On95.0
DEVertical ResearchInitiates Coverage On345.0
CNHIVertical ResearchInitiates Coverage On16.0
AGCOVertical ResearchInitiates Coverage On119.0
View the Latest Analytics Ratings
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com