In August of 2010, The Knot (NASDAQ:

) introduced daily deal offerings on its weddingchannel.com site in seven markets, PAA Research reports. “Generally speaking the KNOT's Daily Deals offering includes products and services related to the preparation for (dance lessons, weight loss programs) and actual wedding events (spa treatments, bands, photographers etc.),” PAA Research writes. “By the end of January, KNOT had expanded Wedding Channel Daily Deals into 40 markets across the country. As far as we can tell, the company has not invested significantly in the marketing of Wedding Channel Daily Deals to raise consumer awareness. “For now it appears the company plans to rely on the significant amount of traffic that weddingchannel.com already garners as a result of its leading presence in the registry marketplace.” PAA Research said that while it has yet to include the potential impact of WeddingChannel Daily Deals in its financial forecasts, “it appears increasingly likely that the initiative could become a modest source of revenue and EPS upside in FY11 and perhaps a material driver of growth over the next 2-3 years.” The Knot currently trades at $11.19.