The Priceline Group Inc was formed as a Delaware limited liability company in 1997 and was converted into a Delaware corporation in July 1998. On April 1, 2014, the Company changed its name from priceline.com Incorporated to The Priceline Group Inc. The Company is a provider of online travel and travel related reservation and search services. It offers consumers accommodation reservations services (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through six brands Booking.com, KAYAK, agoda.com, rentalcars.com and OpenTable. The Booking.com is an online accommodation reservation, based on room nights booked, with operations globally and headquarters in the Netherlands. The Priceline.com offers online travel reservation services in the United States and is headquartered in Norwalk, Connecticut. Through priceline.com, the company offers consumers hotel, rental car and airline ticket reservation services, as well as vacation packages and cruises. The KAYAK, headquartered in Stamford, Connecticut, provides an online price comparison service that allows consumers to easily search and compares travel itineraries and prices, including airline ticket, accommodation reservation and rental car reservation information, from hundreds of travel websites at once. The Agoda.com is an online accommodation reservation service catering to consumers in the Asia-Pacific region, with headquarters in Singapore and operations in Bangkok, Thailand and throughout the region. The Rentalcars.com is an online rental car reservation service and is headquartered in Manchester, England. Rentalcars.com offers a merchant, online retail and opaque rental car reservation service allowing consumers to make rental car reservations with customer support provided in 40 languages. The OpenTable is an online restaurant reservation. Headquartered in San Francisco, California, OpenTable provides online restaurant reservation services to consumers and reservation management services to restaurants. The OpenTable does business in the United States. The Company's competitors include Google, Apple, Alibaba, Amazon and Facebook, Expedia, Hotels.com, Hotwire, Orbitz, Travelocity, Wotif, Cheaptickets, ebookers, HotelClub, RatesToGo, CarRentals.com, Groupon, arlson Wagonlit, American Express, Thomas Cook and Tui Travel, TripAdvisor's LaFourchette, Yelp's SeatMe, Zomato, Bookatable, Uber, Lyft, Gett, Zipcar, BlaBlaCar, Didi Kuaidi and Ola.