IAC/InterActiveCorp was incorporated in July 1986 in Delaware under the name Silver King Broadcasting Company, Inc., as a subsidiary of Home Shopping Network, Inc. The Company is a media and Internet company engaged in areas of search, applications, online dating, media and eCommerce. The Company operates in segments such as Search & Applications, The Match Group, Media and eCommerce. Search services generally involve the generation and display of a set of hyperlinks to websites, together with summary information regarding these websites, deemed relevant to search queries entered by users. The Company provides search services to users who visit its Ask.com and other destination search websites and portals directly, through toolbars that it distributes to users directly and through third parties and through the syndication of its search results via search boxes placed on third party websites. The Company competes with a variety of parties in connection with its efforts to attract search engine users, distribute downloadable toolbars and applications, attract third parties to distribute its toolbars and search boxes and attract advertisers, including: Google, Yahoo!, MSN and other destination search websites and search-centric portals, third party toolbar, convenience search and applications providers, other search technology and convenience service providers. Citysearch is an online local guide that provides consumer users with information regarding businesses and events in cities and neighborhoods across the U.S. It provides mainly local advertising services to merchants through several online advertising models. The company markets its services to users mainly through search engines. The markets for local content, local services and local advertising are competitive and diverse. The Company's Match segment, it is a provider of subscription-based online personals services in the United States and various jurisdictions abroad. The company provides these services through websites that it owns and operates in twenty-five countries, eight languages and five continents, as well as through its mobile application in the United States. The Company provides services through branded websites that it owns and operates, including, among others, Match.com, Chemistry.com, BlackPeopleMeet.com and SeniorPeopleMeet.com. The company's market its products and services through a variety of traditional offline and online marketing. Its offline marketing activities consist of traditional marketing and business development activities, including television, print, radio and outdoor advertising and related public relations efforts. It competes mainly with online and offline broad-based personals, dating & matchmaking services, the personals sections of newspapers and magazines, other conventional media companies that provide personals services and traditional venues where singles meet. It also competes with numerous online and offline personals, dating and matchmaking services that cater to specific demographic groups. ServiceMagic is an online marketplace that connects consumers, by way of patented proprietary technologies, with home & other local service professionals, all of which are pre-screened and the majority of which are customer-rated. The Company markets its services to consumers mainly through search engine marketing, as well as through affiliate agreements with third parties. It currently competes with other service-related generation services, mainly home service-related services, as well as with internet directories and local advertising. The Company's Media & Other segment currently consists mainly of Shoebuy, Pronto, Connected Ventures, Evite, Gifts.com, InstantAction.com, The Daily Beast and Electus. Gifts.com is a gift recommendation site, offering consumers gift ideas and interactive, personalized shopping services. The Company is subject to a variety of laws in the U.S. and abroad.