Alphabet Inc was incorporated in California on September 4, 1998 and reincorporated in Delaware in August 2003 as Google Inc. The Company changed its name from Google Inc to Alphabet Inc on October 5, 2015; and created a new entity named Google Inc which became the wholly owned direct subsidiary of Alphabet Inc the new public holding company. The Company operates through subsidiaries including Google Inc which is engaged in improving the ways people connect with information. The Google Inc products include Search, Android, YouTube, Apps, Maps and Ads. The Company's Search technologies sort through an ever-growing amount of information to deliver relevant and useful search results in response to user queries. It integrates features into its search service and offers specialized search services to help users tailor their searches. In addition, the Company provides its search technology for use within enterprises through the Google Search Appliance, on their public-facing sites with Google Site Search, and Google Commerce Search. The Company's Android a mobile operating system based on the Linux kernel, designed for touchscreen mobile devices such as smartphones and tablets. Android's user interface is based on direct manipulation, using touch gestures that loosely correspond to real-world actions. Google TV is a platform that enables the consumers the power to experience television and the Internet on a single screen with the ability to search and find the content one wants to watch. The Google TV platform is based on the Android operating system. The Company's YouTube product allows people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. Through Google Apps, which includes Gmail, Google Docs, Google Calendar, and Google Sites, among other features, the Company provides hosted, web-based applications that people can use on any device with a browser and an Internet connection. The Company also provides versions of its Google Maps Application Programming Interface (API) for businesses, as well as Google Earth Enterprise (a behind-the-company-firewall software solution for imagery and data visualization). Google AdWords is an auction-based advertising program that enables performance advertisers to place text-based and display ads on Google websites and Google Network Member's websites. Google AdSense refers to the online programs through which the Company distributes its advertisers' AdWords ads for display on Google Network Members' websites. Google's enterprise products provide Google technology for business settings. The Company also operates other business through its other subsidiaries including Calico an Anti-aging research & development company; Nest producing internet-connected home devices; Fiber providing high speed internet service; Google Venture and Google Capital an investment arms; and Google X and research lab, home to the self-driving car. The Company's competitors include Yahoo, Microsoft's Bing, Yandex, Baidu, Naver, WebCrawler, MyWebSearch, Facebook, and Twitter.