Phoenix New Media Ltd is incorporated in Cayman Islands on 22 November 2007. It is a media company providing premium content on an integrated platform across Internet, mobile and TV channels in China. Having originated from a global Chinese language TV network based in Hong Kong, Phoenix TV, the Company enables consumers to access professional news and other quality information and share user-generated content, or UGC, on the Internet and through their mobile devices. The Company also transmits UGC and in-house produced content to TV viewers primarily through Phoenix TV. It provides journalism with balanced perspectives, global news coverage, investigative reports and in-depth analysis of events in compelling presentation formats. The Company possesses strong capabilities in sourcing and editing content, as well as in original production. Its brand, ifeng.com has achieved prominence among Chinese Internet users. Its mobile channel consists of 3g.ifeng.com mobile website and MIVAS. It offers MIVAS paid services through video channel, which include digital reading services, mobile game services and WVAS. Users can access mobile content and MIVAS directly from their mobile phones: (i) on mobile Internet website, 3g.ifeng.com; (ii) from a mobile operator's platform; (iii) by downloading its applications; or (iv) by opening a pre-installed application on their mobile devices. It provide digital reading services by offering mobile newspapers, which are series of periodicals that can be easily viewed and navigated on a mobile phone interface; and Video VAS.