Baidu Inc was incorporated in the Cayman Islands on January 18, 2000. The Company is a Chinese language Internet search provider. It provides a platform for businesses to reach customers and offers its products and services to users through Baidu.com free of charge. Its business consists of three segments, namely, search services, transaction services and iQiyi. Search services are keyword-based marketing services targeted at and triggered by internet users' search queries, which mainly include P4P services and other online marketing services. Transaction services include Baidu Nuomi, Baidu Takeout Delivery, Baidu Maps, Baidu Connect, Baidu Wallet and others. iQiyi is an online video platform with a content library that includes licensed movies, television series, cartoons, variety shows and other programs. These products and services can be accessed through PCs, mobile and other non-mobile devices. It organizes its products and services into nine categories, namely, search products, social products, UGC-based knowledge products, location-based products and services, music products, PC client software, mobile related products and services, products and services for developers, and other products and services. It also offers some products and services provided by its associated or cooperative websites. Baidu's web search allows users to locate information using Chinese language search queries. Baidu Image Search enables users to search for images on the internet by term queries or various categories and offers advanced features, such as search by image file type and search within a designated website or web page. Baidu Video Search enables users to search by term queries for and access through hyperlinks online video clips that are hosted on third parties' websites. Baidu News provides links to selection of local, national and international news and presents news stories in a searchable format, typically within minutes of their publication on the internet. Baidu Web Directory enables users to browse and search through websites that have been organized into categories. It also operates Hao123.com, a popular Chinese web directory navigation site in China. Baidu Dictionary is an online dictionary, providing lookup and translation services between Chinese and English. Baidu Top Searches provides listings of top search terms based on daily search queries entered on Baidu.com. Baidu Open Platform is a platform aiming at providing one-stop online services to users by intelligently identifying users' demands before providing optimized treatments and responses. Baidu Space allows registered users to create personalized homepages in a query-based searchable community. Baidu Album is a cloud-enabled photo storing and sharing service, which allows users to upload pictures without surrendering to compression and share with others with privacy control. It serves three types of online participants: Users, Customers, Baidu Union Members. It delivers online marketing services to a diverse customer base operating in a variety of industries. Its online marketing customers consist of SMEs throughout China, domestic companies and Chinese divisions or subsidiaries of multinational companies. Baidu Union consists of number of third-party web content, software and mobile application providers. Some Baidu Union members, including those mobile and non-mobile oriented, also embed some of its products and services into their properties. The Company currently has issued 154 issued patents in China. Its main competitors include U.S.-based internet search providers providing Chinese language internet search services and China-based internet companies.