Can Jack Bauer Help Amazon Stop a Netflix Attack?

The following takes place between Netflix's success and Netflix's demise. Events occur in real-time.
Earlier today, Twentieth Century Fox announced a
new partnership
with Amazon (NASDAQ:
AMZN
), bringing a handful of movies (Speed, Office Space, and Mrs. Doubtfire, to name a few) and TV shows (such as The X-Files, Buffy the Vampire Slayer, and Ally McBeal) to Amazon Prime. This announcement comes just one day after Netflix (NASDAQ:
NFLX
) revealed a
content deal
with DreamWorks Animation (NASDAQ:
DWA
). Amazon hopes to use the aforementioned films and TV series – along with 24, Arrested Development and The Wonder Years – to lure
angry Netflix customers
to its Prime service. Will it work? Jack Bauer's agency, CTU, declined to comment on the matter.
Anyone Excited for The Wonder Years?
You might be…if this were 1988. But a lot has changed since then. Shows like The Wonder Years (and its spiritual successor, Boy Meets World) couldn't make it in today's TV market. In fact, The Wonder Years can't even make it in syndication anymore, which is why Fox (NASDAQ:
NWSA
AMZN
) has just given Netflix (NASDAQ:
NFLX
The Battle Begins
anyone
will care about today's announcement. For the most part, the answer is no. It's not as if thousands of people are going to subscribe to Amazon Prime just to watch old episodes of The Wonder Years. But those who already subscribe might be excited – especially those who don't also subscribe to Hulu Plus.
A Long-Term Assault
studied the ratings
of it and most other primetime shows.) This is where Amazon has the edge. In the coming months, I expect Prime to continue beefing up its Fox lineup with additional shows. And by fall 2012, I wouldn't be surprised if nearly every current Fox program (sitcom, drama, or reality TV) was available on Prime.
Follow me @LouisBedigian
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