Contributor, Benzinga
October 6, 2023
Overall Rating:
securely through Vinovest's website

Vinovest is a platform that’s breaking down barriers of the once gatekept world of wine and whiskey investments. Vinvovest makes investing in wine and whiskey easily accessible by offering fully-managed portfolios designed with artificial intelligence and industry experts. 

The platform manages the bulk of the wine or whiskey investment process, from selecting, acquiring, insuring, securing and storing authenticated bottles and casks. Investors are able to monitor their wine portfolio online and even request their wine to be shipped to them or to bottle their whiskey once it matures. Vinovest combines the knowledge of experienced sommeliers and distillers, wine directors at Michelin star restaurants, as well as leaders from giants like Apple (NASDAQ: AAPL), Bytedance and more. The end goal is to offer investors access to fine wine and whiskey investments that deliver the potential for solid returns and diversification. 

Vinovest is a leading wine and whiskey investment platform and for good reason. Take a look at all the pros and cons to Vinovest, as well as all the factors that make this platform stand out in the world of wine and spirits investments. 

Best For
  • Access to the wine and whiskey investment market
  • Portfolio diversification
  • Fully managed portfolios
  • Alternative assets
  • Open to all investors (accredited and non-accredited alike).
  • Wine and whiskey prices have low correlation with traditional markets
  • Learn from wine and spirits experts and tech leaders.
  • Provides fully-managed portfolios.
  • Wine and whiskey is insured, authenticated, stored and more.
  • Track record of successful wine and whiskey exits
  • Minimal information on how portfolios are constructed.
  • Selling a wine portfolio takes at least several weeks to liquidate. You can’t liquidate your whiskey early (typical hold time is 2-5 years).
  • Vinovest is a relatively new platform.

Vinovest Ratings at a Glance

Customer Service
Customer Pricing
User Benefits
User Experience
Overall Rating

Wine Investment Options

Vinovest offers 4 different wine investment options. Investors can choose between Standard, Plus, Premium or Grand Cru portfolio plans. Here’s how they break down:

Standard Plan

Users gain access to algorithmically selected portfolios, 100% guaranteed authentic wines and American whiskey, world-class storage options, full insurance and more. 

Plus Plan

Users gain all the perks of the Standard Plan along with access to premier American whiskey like American single malt and high-rye bourbon.

Premium Plan

Users gain all the perks of the Plus Plan along with additional benefits, including a dedicated Portfolio Advisor, customized portfolio construction, access to wine futures and ultra-rare scotch and even exclusive invites to Vinovest wine tasting events. 

Grand Cru Plan

As the most exclusive Vinovest portfolio plan, this option includes all the benefits of the Premium Plan alongside additional perks including preferred access to the rare wine and whiskey releases, quarterly portfolio insight reports and access to Vinovest Advisory Councils. 

Customer Service

If you’re curious about wine and spirits investments or your portfolio, you can get in touch with Vinovest’s dedicated team of Portfolio Advisors. These experts are willing to chat about fine wine investing and answer questions you may have.

Vinovest also boasts an extensive, searchable database with articles and information on many different topics. You can get answers to common questions about how Vinovest works, investing, returns, liquidity, ownership, fees, minimums and taxes as well as how wine shipping and storage works. 

If you need more personalized assistance, get in touch with Vinovest’s customer service team by contacting support. At the moment, only Premium and Grand Cru users can contact a Portfolio Advisor directly. Standard portfolio users will have to wait for an email response. 

Vinovest Customer Pricing

Vinovest pricing varies according to its 3 distinct portfolio plans. The Standard, Plus, Premium and Grand Cru Plans are priced at an annual fee of 2.5%, 2.35%, 2.15% and 1.9% respectively. Although this percentage is small, it’s important to keep in mind that most financial advisors typically charge between 1% to 2% of the total investment amount annually. That being said, the Vinovest fees cover insurance, authentication and storage.

In comparison, Vinovest’s pricing is on the pricier side, especially in comparison to traditional portfolio management. However, it’s important to keep in mind that Vinovest serves a niche market of alternative commodity investments. Therefore, its higher price is in part justified by the uniqueness of its fine wine investment offerings and the expert insight the platform provides. For these reasons, our Vinovest review gives the platform 3 stars for customer pricing.

Vinovest User Benefits

Wine and whiskey investments can be a great way to diversify a portfolio and reap solid returns. Research suggests fine wine as an asset class has outperformed the S&P 500 over the past 25 years and can also be a great hedge against market downturns. During the 2008 economic recession, the Dow Jones plummeted over 50% while fine wine was down less than 9%. 

On the whiskey side, American whiskey has seen over a decade of market share gains in the global whiskey market, with a compounded annual growth rate of approximately 5.3% with total export growth of over 55%. In addition, Vinovest reported that it recently has two whiskey exits generating 30.7% and 23.3% in returns to investors.

Wine and spirits investments have historically been reserved for more experienced investors; however, Vinovest is breaking down barriers by making investing in these assets more accessible. 

Vinovest makes the process extremely simple and straightforward. Fully managed portfolios take out the guesswork of wine and whiskey investing while educational resources and expert knowledge give investors additional confidence. 

The bulk of the work is handled by Vinovest behind the scenes. Everything from authentication, insurance, storage and more is taken care of. Plus, Vinovest’s worldwide market coupled with real-time data adds an extra layer of liquidity to a traditionally illiquid commodity market. That's why we give Vinovest 5 stars for user benefits in our Vinovest review.

Vinovest User Experience

Vinovest offers plenty of resources and tools to make wine and whiskey investing easy and accessible. You answer a short quiz to let Vinovest know your investing preferences and decide how much you want to invest. Vinovest works to generate a fully managed, customized portfolio tailored to your needs. 

From there, you can monitor your portfolio and manage your investments — buying, selling and adding funds as you see fit. Additionally, Vinovest offers educational resources and expert knowledge on wine investments. Premium and Grand Cru portfolio users even have access to their very own Portfolio Advisor. 

Investing with Vinovest is also more exciting than traditional stock investments. That’s because wine and whiskey are a real-world commodities and users have access to their own bottles and casks, as well as wine tasting events (Premium and Grand Cru users only). Our Vinovest review awards the platform 5 stars for user experience for the above reasons.

Vinovest vs. Competitors

Vinovest stands out from other wine investing platforms because of a multitude of easy-to-use features, tools and educational resources. Vinovest brings a personal connection to wine and spirits investment instead of a simple, traditional fund. Users can access educational resources and in-person advice from seasoned wine and whiskey experts. 

Vinovest also makes investing in wine and whiskey approachable —  there’s no gatekeeping or snobbery about wine. As a result, Vinovest is more than just a wine investment platform, it can also be thought of as a wine and whiskey investment advisory. 

Vinovest Overall Rating

Overall, this Vinovest review gives the platform 5 stars. Vinovest boasts a variety of features that makes investing in wine accessible and easier than ever before. Vinovest’s fully-managed portfolios, as well as integrated authentication, insurance and storage features, break down some of the biggest barriers to wine and whiskey investments. While Vinovest certainly stands out from the competition for its simplicity, accessibility and quality user tools, the platform is relatively young, which some users may not be comfortable with. 

Vinovest’s annual fees start at 1.9%, which is on the pricey side — especially when compared to traditional wealth management. Nonetheless, the platform offers state-of-the-art features as well as personalized wine and whiskey investment expertise, which helps justify the costs, especially in this niche market. 

Vinovest is accredited by the Better Business Bureau (BBB), and the platform has solid customer support tools to deliver the best user experience. However, customer support is not available 24/7 and only Premium and Grand Cru members can access assistance from Portfolio Advisors. 

Overall, Vinovest is a noteworthy platform and stands apart from the competition by being easy-to-use, educational and feature-rich. 

Vinovest Tutorial

Frequently Asked Questions


Is investing in wine a good idea?


Wine investments can be a great way to diversify a portfolio, hedge against stock market fluctuations and reap returns. As with any type of investment, there is always an element of risk. Get in touch with Vinovest to learn more about the pros and cons of investing in fine wine.


How old is Vinovest?


Vinovest was launched in 2019 and is a relatively new platform.

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