Snowball Analytics Review

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Contributor, Benzinga
May 3, 2023
Snowball Analytics
Overall Rating:
securely through Snowball Analytics's website

Beginners, professional investors or portfolio managers seeking a robust portfolio tracker solution to turbocharge their investing decisions choose Snowball Analytics because of its simplicity and in-depth dividend reporting and analysis, leveraging its tools and innovative features. With Snowball Analytics, you can easily link your brokerage accounts and receive automatic updates, track the performance of various tradable instruments — including stocks, exchange-traded funds (ETFs) and cryptocurrencies — and assess your entire investment portfolio in one place. 

Snowball Analytics allows for automatic brokerage connections with over 1,000 brokers worldwide (including the U.S., U.K., Europe and Asia), enabling you to monitor the performance of almost any stock, ETF or mutual fund globally. It has a wide range of innovative tools, and you can tap into its user-friendly analysis of historical and real-time data for portfolio rebalancing, asset allocation, performance calculation and benchmarking. Knowledge that comprehensive lets you make informed and profitable investment choices. Benzinga spotlights Snowball Analytics, explaining how the platform can help you track your investment portfolio efficiently.


Best For
  • Active traders looking to track and manage their investments across multiple brokerage accounts
  • Passive investors who want to track their portfolio performance and make informed investment decisions
  • Cryptocurrency traders and investors looking to monitor their digital assets alongside their traditional investments
  • Financial advisors and fund managers who want to provide their clients with a comprehensive view of their investment portfolios
  • Anyone who wants to stay informed about global market trends and news
  • Automatic brokerage connections and updates
  • Streamlined data importation
  • Wide range of supported brokers — 1,000+ exchanges
  • Comprehensive dividend analytics and reporting
  • Great web application for mobile
  • Diverse tracking capabilities — stocks, ETFs, real estate investment trusts (REITs), cryptocurrencies and precious metals
  • One-click portfolio rebalancing
  • Benchmarking to compare your results with major funds and indices
  • Excellent data visualization tools for a better understanding of your portfolio
  • Excellent community to learn and grow
  • Requires subscription to access the full range of features
  • No dedicated mobile app

Snowball Analytics Ratings at a Glance

Product Offering
Customer Service
Minimum Investment and Pricing
User Experience

Snowball Analytics Product Offering

At its core, Snowball Analytics provides users with a centralized platform to monitor and manage their investments, with real-time data, customizable analytics and trading insights. Users can seamlessly connect and sync their investment portfolios from diverse brokerages and exchanges for in-depth screening, analysis and reporting. To use the service, you first need to create an account on the platform and then import your transactions and holdings by connecting your brokerage via a secured cloud-based aggregator — Snowball recommends SnapTrade and Yodlee. 

Snowball Analytics will automatically sync or update the data in real time. If supported, you can also import your broker's report or create a custom CSV file containing your trade history. Snowball Analytics enables investors to track diverse financial instruments, such as stocks, ETFs, cryptocurrencies, REITs and precious metals, by providing automatic connections to over 1,000 brokerages and more than 70+ stock exchanges. You can view and monitor your investments on the platform's dashboard, which provides comprehensive analytics and visualizations of portfolio performance in 25+ currencies, asset allocation and diversification. 

Snowball's robust and innovative tools streamline in-depth dividend analysis, including dividend income tracking, dividend growth monitoring and passive income forecasting. The dividend calendar tracks payout dates and earnings comparisons and predicts future income, while the dividend rating evaluates the company's financial position, enabling you to establish a secure stream of passive income. The dividend growth helps you track the dynamics of dividend growth from year to year, allowing you to monitor the growth of your passive income in your investment portfolio. 

The platform's primary feature is a portfolio comprising various holdings categorized by asset type. Each asset includes transactions and income information. The category is a customizable folder that allows users to organize their holdings, set target allocations based on investment goals and manage risk profiles. It facilitates one-click portfolio rebalancing, management of multiple strategies in a single portfolio and category-level analytics for easy comparison. Categories enable users to diversify portfolios based on countries, sectors, regions and asset classes. Users can view the composition of funds included in each diversified portfolio. 

Snowball Analytics can also help you monitor the efficiency of your investment. For instance, you can compare the performance of your assets against various top indices such as the S&P 500 and the Nasdaq exchange — this is referred to as benchmarking. By leveraging the platform's numerous portfolio metrics, you can quickly assess the risk-reward ratio of your portfolio. For instance, the Sharpe ratio can tell you how well the returns on your assets compensate for the risk, and the beta ratio shows the degree to which overall market dynamics impact an investment or your entire portfolio using S&P 500 benchmarks. 

You can leverage historical data to backtest your portfolio and seamlessly perform performance calculations, including fees, trades, dividend yield and withholding taxes. Or build a dividend portfolio — Snowball Analytics holds endless possibilities. You can track which holdings or categories bring you the most profit or loss via the holding performance graph, determine the dynamics of your portfolio profitability by year or month via the Dynamic of Returns graph and access key company fundamentals, including historic financial indicators. 

The recommendations tool suggests which assets to buy or sell to balance your portfolio based on your target allocations. It's useful for regular top-ups and can be customized to balance the portfolio to a certain amount or calculate necessary top-up payments. Furthermore, Snowball Analytics provides an interactive community where diverse investors can easily share portfolio information or follow others. It's helpful for those who want more insights in a simplistic manner without overpricing.

Snowball’s Educational and Learning Resources 

Snowball offers excellent learning and educational resources via its Knowledge Base located on the company's website footer and comprising collections of articles and contents aimed at providing a comprehensive explanation of the various tools or features of the platform. It covers a wide range of topics, from "how to import brokers" reports from diverse brokerages, including eToro, Robinhood and Interactive Brokers, to insightful articles on portfolio rebalancing, management, dashboard and analytics. Benzinga rates Snowball Analytics 5 out of 5 on products and service offerings.

Snowball Analytics Customer Service

Snowball offers support via email. You can also connect with the company and make inquiries via social media, including Facebook, Reddit and Twitter. The company has a 4.5/5 rating on Trustpilot from 16 reviewers; all users rated it 5 stars. Similar impressive ratings were given in lesser-known independent review platforms like Product Hunt, where it received 4.8/5. The excellent ratings and numerous favorable comments reflect incredible product quality and exceptional customer service. Customer reviews on the company's websites were also overwhelmingly positive, which lays credence to the company's overall outstanding product quality and customer support. However, the company should expand its customer service channels and boost its social media presence. Benzinga rates Snowball Analytics 4.5 out of 5 in customer service.

Snowball Analytics Security

Snowball Analytics uses the third-party service SnapTrade and Yodlee to connect to your brokerage accounts. Your credentials are sent directly to the services from your browser. The data is depersonalized and encrypted in transit, so even if the servers were breached, your data would be safe as the stored data is not connected to you personally. The company employs industry-best practices in protecting users' data (collected during registration or service subscriptions) from unauthorized access, alteration, disclosure or destruction. 

The company may use your data to deliver personalized marketing updates or overall service improvements; however, such data is not sold to third parties. The users have the right to all information rectification, restriction, erasure, transferability of data, objection and revocation. Benzinga rates Snowball Analytics 5 out of 5 on security.

Snowball Analytics Minimum Investment and Pricing

The company provides a 14-day freemium option (no credit card information required) to allow users to test its services before deciding to subscribe. Once you register, you can connect to a live demo portfolio account to get a feel of the platform. The freemium offers limited benefits, including 1 portfolio, 10 holdings, 1 custom holding, limited benchmarking and rebalancing tools, dividend calendar, import of broker's reports, advanced cash accounts and basic filters for the top 5 dividend stocks. To leverage the full range of benefits, you'll need to subscribe. 

Monthly subscriptions start at $6.70 for the Starters package and target investors seeking to gain essential insight into their portfolio and track dividends. In addition to the benefits offered by the freemium, this package grants you access to unlimited holdings, 5 custom holdings, advanced rebalance tools, weekly email summaries, dividend ratings, brokerage linkages, top 20 dividend stocks and 5 advanced filters. 

Suppose you're an established investor seeking to track and analyze your investment in one place. In that case, go for the Investor package at $12.50 per month. It offers all the benefits of the Starter package plus 10 portfolios, unlimited holdings, custom holdings, full benchmarking, and top dividend stocks — no limit, priority support, over 30 years of backtest and 10 years of company fundamentals. 

Professional fund managers can subscribe to the Professional package to help them better manage and analyze diverse clients' portfolios and share results. Although pricey at $299 per month, it offers all the benefits of the Investors package and unlimited portfolio access. Snowball Analytics' pricing is tailored to meet the needs of various investors. Benzinga rates the platform 4.5 out of 5 on pricing. 

Snowball Analytics User Experience

Snowball Analytics makes for excellent ease of use. The platform is packed with innovative features and tools that facilitate connection to numerous brokerages and exchanges and streamline portfolio tracking and investment overview. Users can track portfolio performance, dividends, benchmarking and company fundamentals all in one place, making investments or dividend yield tracking easy and hassle-free.

Investors can test and evaluate investment portfolio ideas through the portfolio lab, which includes a calculator for dividend income and yield calculation and a backtest for historical performance evaluation. Beginners can leverage the live demo account to understand how various features on the platform work. The platform's dashboard is customizable, allowing users to tailor it to their needs and preferences. Users can also customize their holdings. Reviews across platforms show that most people consider Snowball Analytics one of the best portfolio-tracking software because of its features and intuitive design.

While the platform's lack of dedicated mobile apps may be inconvenient for users who want to track their portfolios on the go, customers can easily add the website icon to their device's home screen, mimicking the look and functionality of an app. When clicked, the icon opens the website in a browser with a user-friendly interface. Benzinga rates Snowball Analytics 5 out of 5 on user experience.

Snowball Analytics vs. Competitors

Snowball Analytics has a few similar competitors, including Kubera, Sharesight and Delta Investment Tracker. Although they are all multi-asset portfolio trackers, the specifics differ. Snowball Analytics focuses on portfolio and dividend tracking. Kubera offers all-in-one wealth management tools, including bank accounts, investments and cryptocurrency, as well as estate planning and document management, while Delta Investment Tracker leans towards cryptocurrency and NFT portfolio tracking, with unlimited connections to exchanges and wallets. Sharesight is a cloud-based portfolio management platform that allows investors to track and manage their investments in real-time. It provides comprehensive reporting and analytics tools that enable investors to make informed decisions and optimize their investment portfolios.

Snowball Analytics stands out with its robust yet user-friendly interface. Snowball Analytics also beats these competitors on pricing. While Delta has a freemium, its premium is relatively costly; Kubera has no freemium.

Snowball Analytics Overall

Snowball Analytics is undoubtedly one of the most comprehensive portfolio or dividend tracking platforms thanks to its robust feature or tools and highly intuitive and user-friendly interface. It automatically updates users' brokerage accounts and supports over 1,000 brokerages worldwide, streamlining tracking and dividend reporting. It offers a wide range of tracking capabilities for different types of investments and provides users with a customizable dashboard and data visualization tools. The platform's customer service is top-notch, and user privacy protection is highly prioritized. However, the platform requires a paid subscription to access its core benefits. It has no dedicated mobile app and may have a learning curve for new users. Benzinga rates Snowball Analytics 4.5 out of 5 overall.

Frequently Asked Questions


Is Snowball Analytics legit?


Based on publicly available information and user reviews, Snowball Analytics appears to be a legitimate investment tracking platform.



Why do I need a portfolio tracker like Snowball Analytics?


You need an investment tracker to keep track of your investments, monitor their performance and make informed decisions about your portfolio.

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About Chika Uchendu

Chika Uchendu is an investing writer and investment platform analyst passionate about helping people learn more about managing their finances, making informed investment decisions, and navigating the complex landscape of investment platforms to find the best options for their financial goals and needs. He has over 8 years of experience writing compelling articles for various reputable publishers across diverse topics. When he’s not writing content, he’s wrangling and analyzing data to help businesses make informed decisions.