Login

New to Benzinga?

Register

Already have an account?

Buy Blizzard Stock

Activision Blizzard Inc. (NASDAQ: ATVI) is the world’s most successful standalone interactive entertainment company. It’s also one of the world’s largest gaming companies with a market capitalization of $35.76 billion.

Though its price declined significantly in late 2018, we’ll show you why Activision Blizzard stock is a great stock buy and we’ll show you how to get it. 

Symbol Company Change Price Invest
ATVI Activision Blizzard
+ 0%
$55.12 Buy stock

Quick Look: How to Buy Blizzard Stock

  • Step 1: Find a broker to trade with. Check out our recommendations below.
  • Step 2: Practice using a demo account.
  • Step 3: Fund your account in order to begin trading.
  • Step 4: Purchase the amount of stock you want to add to your portfolio.

History of Blizzard Company and Stock 

Activision Blizzard Inc. was the product of the merger of Blizzard Entertainment and Activision in 2008, which were two major players in the interactive entertainment and gaming sector of the tech industry. Blizzard owner Vivendi Games assumed ownership of 52% of Activision and created Activision Blizzard Inc. 

Activision’s roots go back to the original Atari game console and Blizzard Entertainment’s claim to fame was as a PC software publisher with classic gaming franchises such as Warcraft, Diablo, StarCraft and Call of Duty.

Blizzard was known for its massively multiplayer online role-playing game (MMORPG) World of Warcraft, which helped pioneer the third generation of this increasingly popular gaming genre when it launched in November 2004. 

Today, Activision Blizzard’s network has almost 500 million active monthly users in 196 countries and the company employs 9,000 people worldwide.

Activision Blizzard stock has also seen impressive returns over the years, trading from under $0.40 per share in September 1994 up to an all-time high of $84.68 in September 2018. The stock has since pulled back and currently trades at the $46.68 level, down over -41% from its high.

Future Outlook for Blizzard

Blizzard Activision’s stock price has declined significantly since making its all-time high last September but Nintendo stock’s price has gained from $38.50 per share to its current level of $47.46 per share in the same time frame. Japan-based Nintendo (OTCQX: NTDOY) leads the gaming industry with a capitalization of $44 billion and Activision Blizzard trails with a still-impressive $35.7 billion. 

Price history of ATVI stock over the past 5 years. Source: tradingview.com 

Despite its recent decline and subsequent consolidation phase, ATVI stock saw a good run-up over the last 5 years, rallying from the $18.71 level in mid-October of 2014 up to a high of $84.68 in September 2018 to show a gain of over +149%. 

ATVI is starting to look like a buy, especially if you purchase ATVI stock on dips. Time your purchases; it trades with a beta of 0.94 and a modest amount of volatility that closely tracks the broader S&P 500 stock market index. 

ATVI stock also pays a dividend, which yields an annual 0.79% at $0.37 per quarter. The company’s other financial numbers also support a long position since it has trailing twelve month (TTM) earnings of $2.28 and the stock trades at 20.47 times earnings. 

This compares very favorably to competitor Nintendo, which currently earns $1.44 TTM with a considerably higher price-to-earnings (P/E) ratio of 32.9. Nintendo’s stock price of $47.68 is currently less than $2 more than ATVI, which now trades at $45.86.  

Activision Blizzard net income and net income growth for 2006 to 2019. Source: macrotrends.net 

NTDOY stock pays a higher dividend of $1.48 that yields 3.11% per year and its stock appears to consolidate at the top of its range. ATVI stock appears to have made a low at the $39 level. Both stocks are highly rated by analysts, with the majority reiterating buy recommendations for both in the medium- and long-term. 

Other stocks in the gaming sector, such as Electronic Arts (NYSE: EA) and Sony (NYSE: SNE) have higher stock prices and have also reached intermediate highs recently. While these other stocks may have higher earnings per share, they trade with greater volatility than the general market, with betas of 1.55 for Sony and 1.20 for Electronic Arts. Those levels also make them considerably more volatile than ATVI, with its current beta of only 0.94.   

Why You Might Want to Buy It

  • Good financials: With ATVI stock trading at just over 20 times TTM earnings, the stock compares favorably with its competitors. ATVI may be quite undervalued compared to its peers, Nintendo and Electronic Arts. While the company’s annual dividend yield may be on the low side, as business increases, its dividends should rise, which would make the stock a decent long-term investment in the gaming sector. 
  • Leader in a popular sector: The success of ATVI’s Overwatch game that was released in 2016 added to the continuing long-term success of its World of Warcraft and Call of Duty games and suggest that this company’s products remain popular and reflect the state-of-the-art MMORPG sector.
  • Growing interest in esports: ATVI’s new esports (electronic sports for spectators) event sold out the Barclay Center in New York City. This growing popularity suggests that Activision Blizzard is in on the ground floor of yet another profitable gaming venture. 
  • Innovative business model: Activision Blizzard has expanded its horizons into brand licensing, advertising and cross-marketing non-gaming merchandise, which would make the stock even more defensive in a market downturn. The company has entered into partnerships with Hasbro, a top toymaker known for its LEGO sets, as well as Kellogg, to offer in-game rewards for the purchase of participating products. 
  • Overall bullish analyst consensus: Many stock analysts have recommended ATVI stock with a projected year-end gain of over 13%, which would mean the market is only expecting a rather conservative target price of approximately $52 per share from current price levels by the end of 2019. 

Considerations Before You Buy

  • Economic and/or stock market decline: An economic decline might see fewer subscriptions to the company’s games, which could impact revenue and earnings. However, even in that situation, gaming tends to rise when people lose their jobs and resort to video games, as seen during the 2008 Great Recession. 
  • Increasing competition in esports and gaming: As esports mature as a spectator sport, other video game companies could weaken its dominance. Game publishers such as Sega, Electronic Arts, Nintendo, Microsoft and Sony all have an interest in the industry and directly compete with Activision Blizzard.  

How You Can Buy Blizzard Stock Right Now

You can start buying ATVI stock immediately if you already have a brokerage account. You’d need to open and fund an account if you don’t have a stockbroker with access to NASDAQ Exchange-listed stocks. 

Step #1: Pick a Broker

The most important thing to consider when you pick a broker is to determine what you’ll need. For example, do you actively trade and take positions in assets besides stocks, such as in commodities, options and futures? You might want to find a broker that provides access to research and educational resources such as videos, articles and podcasts on the market you plan to trade. Check for a user-friendly trading platform, too.

Check out a few of our favorite online brokers below:

Broker Best For Commissions Account Minimum Choose your platform
Webull
  • Active traders
  • Intermediate traders
  • Advanced traders
$0 $0
Get started securely through Webull’s website
1 Minute Review

Webull, founded in 2017, is a mobile app-based brokerage that features commission-free stock and exchange-traded fund (ETF) trading. It’s regulated by the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA). Webull offers active traders technical indicators, economic calendars, ratings from research agencies, margin trading and short-selling. Webull’s trading platform is designed for intermediate and experienced traders, although beginning traders can also benefit. Webull is widely considered one of the best Robinhood alternatives.

Pros
  • Commission-free trading in over 5,000 different stocks and ETFs
  • No account maintenance fees or software platform fees
  • No charges to open and maintain an account
  • Leverage of 4:1 on margin trades made the same day and leverage of 2:1 on trades held overnight
  • Intuitive trading platform with technical and fundamental analysis tools
Cons
  • Does not support trading in options, mutual funds, bonds or OTC stocks
Current Promotion

Ally Investment
  • Active traders
  • Beginners looking to start trading
  • Low fees
$4.95 volume discount available $0
Get started securely through Ally Investment’s website
1 Minute Review

If investors are on the hunt for a bargain broker, Ally Invest could be the one. With low commissions across the board, Ally Invest (formerly TradeKing) stops potential investors in their tracks with its especially low mutual fund commissions. Commissions on stocks and ETFs are notoriously inexpensive as well, and for more active traders or those with larger account balances, commissions can dip as low as $3.95 per trade.

Pros
  • Volume discounts available
  • Among the lowest fees in industry
  • Good for every experience level
  • Excellent customer service
Cons
  • Lacks physical locations
Current Promotion

$3.95 per stock trade for Active Traders at Ally Invest

eTrade
  • Mobile traders
  • Traders looking for research and data
  • Investors looking for retirement planning guidance
$6.95 for fewer than 30 trades/quarter. $0
Get started securely through eTrade’s website
1 Minute Review

E-Trade is best known for its user-friendly browser, desktop and mobile trading platforms and its extensive research and educational information. E-Trade may not have the lowest commissions compared to discount online brokers, but customers certainly get their money’s worth from E-Trade’s comprehensive offerings.

Pros
  • Extensive resources
  • Full banking services
  • Easy-to-use platforms
Cons
  • Limited access to ETrade Pro
  • Higher commissions than discount brokers
Current Promotion

60 days of commission-free trades with deposit of $10,000 or more

Step #2: Check Out Trading Platforms Through Brokers’ Demo Accounts

Most online brokerages offer clients and prospective clients a free virtual or demo account so you can practice trading, test your strategies and analyze markets and stocks without committing any of your funds. Opening more than one of these accounts with different brokers will let you compare the broker’s platform and execution. 

E*TRADE’s trading platform has an intuitive, easy-to-navigate trading platform that can be used by both experienced and novice traders and also offers banking services. Other brokers that offer clients third-party or proprietary platforms might be more appropriate for advanced or seasoned traders. 

Step #3: Fund an Account

Next, fund your trading account. Some brokers let you open an account with no minimum deposit but you’ll still need to fund the account if you intend to buy ATVI stock

Keep in mind that different brokers have their own funding and withdrawal methods, although most take bank transfers and debit/credit cards. Check with the broker you’ve chosen to make sure it can suit your budget and preferred account funding method.

Step #4: Buy Activision Blizzard Stock

Watch ATVI stock to determine the best price before you buy. Most traders use technical analysis to gauge levels of supply and demand to make their positioning decisions. 

Also, take into account the stock’s fundamentals and earnings releases. ATVI’s next earnings release is scheduled for August 8, 2019.  Once you’ve determined the best price for you to buy, you can enter an order at that price level.

Is Blizzard Activision Stock for You?

Technically, Blizzard Activision stock has traded in a consolidating pattern between $43.50 to $49 per share since mid-June. The company’s strong financials and solid game offerings, as well as a growing monthly active users (MAU) base, make Blizzard Activision a good candidate for long- and medium-term investment. 

Spectator esports that also rely on many of the company’s flagship games add to the company’s expansion into branding, advertising and comparatively lower volatility than the stocks of its main competitors. ATVI stock could be an excellent option if you want to invest in the gaming sector.   

Just beginning to build out your stock portfolio? Check out Benzinga’s resources on the best online brokers for beginners, and some of the best investing courses to help expand your understanding of how to trade.

Compare Online Brokers
Broker Commission Account Min Get Started

See Promotion $0 Learn More

$6.95 for fewer than 30 trades/quarter. $0 Learn More

Flat-fee pricing: $5 per trade, Per-share pricing: $0.006-$0.01 per share ($1 minimum per trade) based on trading volume, Unbundled pricing: $0.002-$0.01 per share ($0.50-$1 minimum) based on trading volume $5,000 for individual retirement accounts (IRAs) Learn More

Free $0 Learn More

$0.005 per share minimum $1 and maximum 0.5% of trade value; volume discount available $0 for cash account, or a margin account with $2,000 Learn More