Advantage Gold Review

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Contributor, Benzinga
March 5, 2024
Advantage Gold
Overall Rating:
securely through Advantage Gold's website

When you choose to invest with Advantage Gold, you can set up a Gold IRA or purchase Gold, Silver, Platinum and Palladium. There is a robust learning center that teaches you how to hedge using precious metals, and you can begin to move your money to one of the more popular safety nets in the world of investing.

Advantage Gold has built a strong reputation as a trusted and reputable precious metals dealer, with years of experience in helping clients with their Gold IRA investments. They provide secure storage options and a wide range of precious metals investments. The company prides itself on providing excellent customer service, ensuring that clients receive personalized attention and support throughout the process of setting up and managing their gold IRA accounts.

Best For
  • Precious metals investing
  • Gold IRAs
  • Variety of precious metals to choose from
  • Getting educated about investing in precious metals
  • Several coins and metals to buy
  • Impressive educational section
  • Excellent customer support
  • A+ BBB rating
  • High minimum fees
  • Not all pricing is available online

Advantage Gold Ratings at a Glance

Customer Service
Minimum Investment and Fees

Advantage Gold Offerings

Throughout American history, investors have turned to precious metals investing when the economy went south or inflation was on the rise. Considering that both of those things are happening right now and consumer confidence has been steadily falling for months, it only makes sense that investors would return to precious metals as a hedge against that negative data. 

Advantage Gold could be just the company you are looking for. This online platform has a clear mission to be the best Gold IRA company and an industry leader in precious metals. Although named Advantage Gold, it offers investors a full array of precious metals they can add to their portfolio. In addition to the Gold IRA and Silver IRA, you can use Advantage Gold to buy any of the following precious metals:

  • Gold
  • Platinum
  • Silver
  • Palladium

Advantage Gold offers IRA-approved coins and bullion, the coins that it offers are investment grade and of high purity. More importantly, the coins available for Gold or Silver IRAs are all IRA-approved, meaning they meet the required 99.5% purity standard for IRA investing. 

Many platforms offer gold and silver coins but don’t actually offer these coins at a high-enough purity to meet IRA thresholds. In the case of regular investors who just want to buy precious metals, this distinction is also important because the higher the purity of your coins is, the higher the value they will have. 

It will also be easier to liquidate them if and when the time comes without converting the percentage of precious metal in the count when determining the sale price. 

If you happen to be a coin collector, Advantage Gold gives you a full slate of coins minted in precious metals from around the world to add to your collection. Overall, the diversity in metals and coins merits a 5-star rating for the platform in terms of offerings. 

Advantage Gold Customer Service

No investment offering is complete if it doesn’t offer a high level of customer service to both existing and prospective clients. After all, they’re asking you, the investor, to trust them with large amounts of your money and your financial future. So it goes without saying that if they don’t deliver the service you’re expecting, it will be hard to trust them at all. 

Advantage Gold definitely delivers. The first plank of customer service in a platform like this is investor education. Not every consumer is familiar with precious metals investing, how it works or why they should consider it. Advantage Gold solves that problem for investors by offering a full range of educational materials that include a Learning Center with the following categories of customer education:

  • IRA investing: Walks you through how to invest in IRAs, the rollover process, contribution limits and consequences of early withdrawal.
  • Charts: A complete set of charts that illustrate the historical performance of gold as an asset, its demand level around the world and how gold is performing vs. the dollar
  • Retirement tools: Eligibility requirements and why you should consider investing in gold with Advantage Gold
  • Infographic: A simple-to-read visual primer with charts and other infographics covering the different ways you can invest in gold (coins, ETFs, bullion)
  • 401(k) fees: A basic primer on some of the hidden costs that could be lurking in your 401(k) and why gold investing might be a better alternative with some of the money you may put into 401(k)s
  • Free guide: Access to a comprehensive, free guide on the benefits of gold investing

Advantage Gold offers a great set of informative videos for potential investors. Ranging from roughly 2 to 15 minutes in length, these videos offer more information about gold investing and its benefits. 

Aside from the great information offered by Advantage Gold, they offer a toll-free phone number that you can call to get connected to one of their advisors who should be able to answer any questions you may have. You can count on reliable customer service and education, earning Advantage Gold a 5-star rating.

Advantage Gold Security

Security is a mission-critical element of any investment platform, and it’s clear Advantage Gold recognizes this. The platform itself has an up-to-date SSL certificate, which serves as a strong line of defense against hackers, bots and other malicious online actors.

As required by law, the precious metals you purchase through the platform are held by an IRS-approved third party. This requirement keeps the platform itself and other people intent on embezzling your gold from being able to easily access it. In the case of Advantage Gold, it has a partnership agreement with Brinks, which is a leading provider of security services for both precious metals and currency. 

Advantage Gold Minimum Investment and Fees

Advantage Gold has numerous different investment options. When it comes to buying coins and bullion for yourself or your self-directed IRA, the price will be determined by the exact gold or silver you want to add to your portfilio. 

Mobile App

At the time of this writing, Advantage Gold does not have a mobile app, so there is no rating here. 

Advantage Gold vs. the Competition

The world of investing is nothing if not competitive. As such, Advantage Gold has a number of rivals for gold investing. American Hartford Gold, Red Rock Secured offers investors the ability to participate in Gold IRAs and Silver IRAs and to buy gold directly for themselves. You can compare and contrast the difference between the two platforms and more in the chart below.

Advantage Gold Overall

Advantage Gold provides a solid package for anyone looking to invest in gold, silver or other precious metals. Its site functions smoothly and offers investors a wealth of information explaining both how to invest in precious metals and why it’s a good idea to do so. It is highly rated by both users and independent rating services where people can report their investing experience. 

Overall, they do just about everything connected with gold or precious metal investing at a high level. If that was something you were interested in doing, you could certainly accomplish that goal through Advantage Gold and feel very good about your decision. Perhaps the only thing it is missing is a mobile app. It is a great company that is worthy of a 5 star rating. 

Frequently Asked Questions


Is Advantage Gold a reputable company?


Anyone who is considering making an investment in gold or precious metals would likely wonder if Advantage Gold is a reputable company. The short answer to that question is an unqualified, Yes. Advantage Gold earned a coveted 5-star rating from TrustLink for five consecutive years. They are also rated A+ by the Better Business Bureau and have a 9.9 out of 10 rating from over 600 reviews on Trustpilot. 


Is Advantage Gold legit?


Yes, Advantage Gold is a legitimate company that specializes in helping individuals invest in precious metals like gold and silver. They have a strong reputation in the industry and have been accredited by various organizations.


How long has Advantage Gold been in business?


Adam Baratta, Larry Levin, and Kirill Zagalsky established Advantage Gold in 2014.

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