Nu Skin Enterprises Inc was founded in 1984 as a Delaware corporation. The Company is a global direct selling company with operations in 53 markets worldwide. The Company develops and distributes innovative, premium-quality anti-aging personal care products and nutritional supplements under its Nu Skin and Pharmanex category brands, respectively. The Company operates in the direct selling channel, primarily utilizing person-to-person marketing to market and sell its products. Consumers of the company's products can purchase products either directly from a member of its sales force or directly from the company. The Company has two primary product categories, each operating under its own brand. The Company markets its premium-quality personal care products under the Nu Skin category brand and its science-based nutritional supplements under the Pharmanex category brand. It also offer a number of other cosmetic, personal care and hair care products. The Company has several products in development, including nutritional supplements and personalized skin care systems. Its personal marketing efforts are supported by various mediums, including catalogs, the Internet, and walk-in centers. The Company competes with direct selling companies in its existing markets are Amway, Avon Products, Herbalife and Mary Kay. The Company's business is subject to various laws and regulations globally, particularly with respect to its direct selling business models and its product categories.