Nu Skin Enterprises Inc was founded in 1984 as a Delaware corporation. The Company develops and distributes consumer products including beauty and wellness solutions in 54 markets globally under its Nu Skin and Pharmanex category brands. The Company has alo introduced Nu Skin personal care products and Pharmanex nutritional supplements under its ageLOC anti-aging brand. It operates in the direct selling channel, utilizing person-to-person marketing to promote and sell its products. These personal marketing efforts are supported by various mediums, including catalogs, the Internet, and walk-in centers. Its distribution channel is composed of two primary groups: Its consumer group-individuals who buy its products for personal or family consumption; and its sales network-individuals who personally buy, use and resell products, and who also find new consumers, and recruit, train and develop new Sales Leaders. It competes with Amway, Avon Products, Herbalife and Mary Kay. The Company operates in Greater China, North Asia, Americas, South Asia/Pacific, and Europe, Middle East and Africa (EMEA). The Company's business is subject to various laws and regulations globally, particularly with respect to its direct selling business models and its product categories.
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