Nielsen Holdings PLC was incorporated in England and Wales on February 4, 2015. It is a performance management company. The company together with its subsidiaries provides to clients an understanding of what consumers watch and what they buy and how those choices intersect. The Company delivers critical media and marketing information, analytics and manufacturer and retailer expertise about what and where consumers buy and what consumers read, watch and listen to on a local and globally. It helps the clients to enhance their interactions with consumers and make critical business decisions that it believe positively affect their sales and profitability. The Company's business segments are Buy (consumer purchasing measurement and analytics) and Watch (media audience measurement and analytics). The Buy segment provides retail transactional measurement data, consumer behavior information and analytics to businesses in the consumer packaged goods industry. Within the Buy segment, the Company has two geographic groups, developed and emerging markets. Developed markets include the United States, Canada, Western Europe, Japan, South Korea and Australia while emerging markets include Africa, Latin America, Eastern Europe, Russia, China, India and Southeast Asia. The Watch segment provides viewership and listening data and analytics to the media and advertising industries across the television, radio, online and mobile viewing and listening platforms. Its Watch data is used by their media clients to understand their audiences, establish the value of their advertising inventory and maximize the value of their content, and by their advertising clients to plan and optimize their spending. In the Watch segment, its ratings are the metrics used to determine the value of programming and advertising in the U.S. total television advertising marketplace. In the Buy segment, their clients include the consumer packaged goods and merchandising companies in the world such as The Coca-Cola Company, Kraft Foods and The Procter & Gamble Company, as well as retail chains such as Carrefour, Kroger, Safeway, Tesco, Walgreens and Wal-Mart Stores. In the Watch segment, their clients base includes broadcast, radio, cable and internet companies such as CBS, Clear Channel Media, Disney/ABC, Facebook, Google, Microsoft, NBC Universal/Comcast, Twenty-First Century Fox, Inc., Time Warner, Twitter, Univision and Yahoo!; advertising agencies such as WPP, IPG, Omnicom, and Publicis; telecom companies such as AT&T, Verizon, Vodafone, and Nokia; and automotive companies such as Chrysler, Ford and Toyota. The Company's operations are subject to and affected by data protection laws in many countries.